John Eng
Ecosystem, Operating Platform & Marketing at Right Side Capital Management
John Eng
Ecosystem, Operating Platform & Marketing at Right Side Capital Management
Bellingham, Washington
Overview
Work Experience
Partner - Funding Ecosystem, Operating Platform & Marketing
2021 - Current
I help our portfolio companies secure their next round of investment. Operating platform. Marketing. Right Side Capital Management is a technology startup investment firm focused exclusively on the pre-seed stage with a portfolio of 1800 pre-seed investments and growing.
Chief Marketing Officer and Partnerships
2018 - 2021
Swiftly has created the first big data platform to help transit agencies and operations teams helping to improve arrival predictions by up to 30% and complete planning projects up to 90% faster. Helped grow bookings 5x in 3 years Helped create a disruptive new category of public transit enterprise software. Led all aspects of marketing. Led team of 7 including business development, demand generation, product marketing and design Drove transition to digital channels and integrated account-based marketing Grew brand awareness through high value content and thought leadership programs Engaged with partner ecosystem to develop the joint partner solutions https://www.opentransitinitiative.com
Chief Marketing Officer
2017 - 2019
We're excited to announce that NewVoiceMedia has agreed to be acquired by Vonage http://po.st/VonageNVM NewVoiceMedia is a leading global provider of CCaaS (contact center as a service) that enables businesses to create exceptional, emotive customer experiences to serve better and sell more. Led and drove NVM’s global integrated marketing strategy leading to NewVoiceMedia’s acquisition by Vonage in Oct 2018. Team leadership of 25 global marketers. Helped position the company for acquisition by Vonage. Improved pipeline value and conversion rates through GTM team leadership for demand generation pipeline, strengthened conversion funnel and pipeline through more integrated activities across marketing, alliances, SDR and account teams Rebranding and repositioning to differentiate in hyper crowded market. Developed influencer and analyst relations strategy leading to leadership position in Forrester CCaaS Wave, Gartner CCaaS Magic Quadrant, Ventana Value Index
Chief Marketing Officer
2016 - 2017
(Acquired by Via) A Planning Platform for Public Transit. Made by a team of transit believers. Used by 200+ transit agencies worldwide. At Remix, we have a deep belief that public transit matters more today than it ever has. We're committed to building the core technology that powers great transit.
SVP Global Marketing and Network Growth
2014 - 2016
I led Tradeshift's (2-sided marketplace) global marketing efforts by helping our prospects and customers understand the digital transformation that is happening now and how they can take advantage of a supplier collaboration platform in their organizations Tradeshift's 20+ marketing team drives demand generation through data-driven modern-marketing across multiple geographies in US, Europe and Asia. 50% of pipeline sourced from joint engagement with our complementary ISVs and global SI partners to accelerate the growth and engagement of our B2B network. Tradeshift is a SaaS-based cloud platform that connects buyers, suppliers, and all their processes in one place. Our vision is to connect every business in the world with one solution that evolves as you do.
Regional CMO/Head of Marketing, Asia Pacific and Japan
2011 - 2014
I headed up marketing in Asia Pacific and Japan for LinkedIn Corporation. My team and I developed and drove LinkedIn’s marketing and demand generation initiatives in the region. We helped accelerate growth into new entry markets and drove lead generation for B2B pipeline for engaged markets. Started and built consumer, mid-market and enterprise marketing and marketing operations capability to drive consumer growth and engagement, new customer acquisition and customer lifecycle engagement for hyper-growth professional social networking company.
Vice President, Marketing, Product Marketing and Partnerships
2008 - 2011
(Acquired by Corel and Ingram Micro) Built and ran marketing, product marketing, PR and channel marketing team responsible for running all aspects of marketing, PR, partner management for consumer products and cloud infrastructure services across APAC Established partnerships with Apple, Microsoft and regional partners to drive joint-marketing, product bundles, end-user education. Conducted QBRs with partners Engaged with cloud services providers, telcos delivering growth plans for profitable cloud services to small and medium enterprise end-users Started global cloud services marketing strategy and execution, product and field marketing to and thru- Cloud Services Providers, Telcos, ISPs, Hosters, Software Companies and VARs. Established team and marketing capability responsible for all aspects of product marketing strategy, product content and launches, outbound marketing campaigns and inbound product marketing. Ran event strategy for Parallels Summit - global partner event. Budget responsibility for all program and people spend Responsible for corporate marketing functions. Revamp of branding, company website, product and solutions content.
Director of Product Marketing. Marketing, Business Strategy and Operations
1999 - 2008
Drove business strategy, operations for Greater China, Hong Kong and Taiwan. Developed strategy to expand into new geographies, penetrate into the small business segment, align and streamline enterprise sales organization. Drove all aspects of Microsoft sponsorship and presence at Beijing Olympics 2008 hosting 400+ customers and partners. Responsible for executive visit engagements with Chinese government relations. Helped to turnaround business and marketing operations for Application Platform and Server business in France. Built and led team to grow business by 34% in two years through aggressive actions to build product awareness, partner ecosystem and sales engagement. Orchestrated subsidiary-wide initiative to improve customer awareness/adoption and partner readiness/ engagement including the development of a best practices for small and medium businesses. Own product, field marketing, business and revenue leadership for portfolio of server product lines including SQL Server, BizTalk Server, Commerce Server and Host Integration Server Drove global field marketing strategy and execution, business and revenue leadership for portfolio of Business Intelligence product and services lines Led team of senior product managers to deliver double-digit revenue for server product line. Drove readiness and launch strategies, provided marketing execution leadership to global subsidiaries Responsibilities include audience and segment marketing for IT Pro/DBAs and Developers; marketing strategies for Enterprise and SMB segments and solutions marketing for Business Intelligence
Director - Business Intelligence & Application Platform and Business Operations
2005 - 2007
Helped to turnaround business and marketing operations for Application Platform and Server business in France. Built and led team to grow business by 34% in two years through aggressive actions to build product awareness, partner ecosystem and sales engagement. Orchestrated subsidiary-wide initiative to improve customer awareness/adoption and partner readiness/ engagement including the development of a best practices for small and medium businesses
Director Product Marketing - Business Intelligence & Application Platform
1999 - 2005
Own product, field marketing, business and revenue leadership for portfolio of server product lines including SQL Server, BizTalk Server, Commerce Server and Host Integration Server Drove global field marketing strategy and execution, business and revenue leadership for portfolio of Business Intelligence product and services lines Led team of senior product managers to deliver double-digit revenue for server product line. Drove readiness and launch strategies, provided marketing execution leadership to global subsidiaries Responsibilities include audience and segment marketing for IT Pro/DBAs and Developers; marketing strategies for Enterprise and SMB segments and solutions marketing for Business Intelligence