John Estalilla
Founder of Sfventures
John Estalilla
Founder of Sfventures
San Francisco, California
Overview
Work Experience
Founder
2019 - Current
An award-winning modern brand consultancy led by a team of asset management, venture and technology professionals with decades of collective experience. Focused on DEI initiatives, investment strategy and partner management. Sfventures manages and influences long term goals for partner brands and subsidiaries. Based in San Francisco with offices in Los Angeles, Las Vegas, New York & London.
Private Investor & Advisor
2017
Early stage investor. Select investments include Cloudastructure, WeLivv, Subba Media, Book+Main, R3, Smart Yields, MailTag, VisuWall, The Phluid Project, Sapient, Cityzenith, InnaMed, Nanno, Phoenix Pharma, Ample
Co-Founder, Board Member & Chief Revenue Officer
2018
Co-founder and appointed board member. Named CRO in 2019 to build a world class business development team. Humbled to be building something amazing with a few of the most talented people in the world.
Learning and Development
2019
Oversee and enable world-class learning experiences for Amazon employees by impacting our learning culture and scaling our business strategy through remote first learning. Drive a blended learning strategy; integrate various learning technologies to enhance the quality and effectiveness of learning experiences. Manage and coach our team of ambassadors through adult-learning theory and continue to scale this team with top talent. Building strong partnerships with leadership while driving our values and alignment with clear decision making. Appointed to ASC Board in 2020. For six consecutive years, LinkedIn has ranked Amazon among the top three companies in the U.S. to work for. LinkedIn also recognized Amazon as a Top Company in its global rankings in Japan (No. 1), Spain (No. 1), India (No. 2), the UK (No. 2), Italy (No. 2), Australia (No. 4) and Germany (No. 4). Additionally, Amazon currently ranks No. 2 on Fortune magazine’s World’s Most Admired Companies list and No. 8 on the Drucker Institute’s Best Managed Companies in the U.S. Amazon was also selected by Forbes as one of the World’s Best Employers. Amazon has been recognized as a Top Employer in Europe by the Top Employers Institute, and Business Today’s ranked Amazon on its Great Places to Work list in India. And for the fifth year, Amazon ranked among the “Best Places to Work for LGBTQ Equality” last year by the Human Rights Campaign’s Corporate Equality Index.
Sworn Staff Appointment
2020 - 2020
Sworn Staff Appointment for the USCB. The United States Department of Commerce is an executive department of the federal government concerned with promoting economic growth. Among its tasks are gathering economic and demographic data for business and government decision-making, and helping to set industrial standards.
Business Consultant. Advisor
2019 - 2020
GoPoint works with leading companies to help them design, develop and bring to market high quality products and services. We are a team of designers, engineers and strategists that together cross a wide range of technologies and services. GoPoint specializes in designing and developing desktop, mobile and social applications from concept to ship. Content marketing is the cornerstone of our business, and our audience is why we do it. We’re passionate about connecting our audience – moms, gamers, business leaders, armchair quarterbacks, techies, foodies – to the very best digital and video content. Our marketplace features premium supply spanning numerous verticals including our owned and operated properties. We use first-party data to hyper-target your campaign to your intended audience across our brand-safe compliant platform. A few of our Accolades 'Top 10 Mobile App Developers' - Clutch 'Top 10 iPad App Development' - Best Web Design Agencies 'Red Herring Asia Top 100 Finalist' - Red Herring
Head of Sales
2017 - 2019
As the Head of Sales and Senior Director of PR TV, I led the efforts to define the digital video roadmap to achieve business and financial growth targets for the company. Prodege, LLC is a leading Internet and media company that operates multiple customer engagement brands. We are a team of experts, business leaders, ground movers and day-dreamers. But most importantly we are a team brought together by the desire to make consumer influence better. Prodege was named and featured as one the #1 "Best Places to Work in LA" in 2017. Recent company accolades include making the Inc. 500 and Deloitte Fast 500 lists as well as ranking in LA Business Journal's "Best Places to Work (#28)" and "Fastest Growing Private Companies (#41)".
Director of Sales and Development
2015 - 2017
Led and contributed to the strategic sales planning, revenue, new business development initiatives, and overall management of the core sales team. As a member of the leadership team, helped to define and integrate market position for MEG owned brands including Hyfn, Dedicated Media, Bitesize TV, Lin Digital and Federated Media. Federated Media was successfully acquired by Nexstar (NASDAQ: NXST) in a multi-brand merger with Media General that was valued at $4.6 billion. Federated Media (FM) partners with advertising agencies and brands nationwide to deliver integrated online advertising campaigns and is setting new standards for display advertising, online video, user engagement, and campaign reporting. Federated Media owns and operates a comScore-Top 30 display network and according to Forbes, is one of the fastest growing digital companies in the U.S. Our explosive growth in the digital space combined with our focus on innovative technology has made the company #1 in the key verticals of entertainment, lifestyle, education, healthcare and retail. Federated Media continues to expand its national footprint to meet the growing demand for targeted, scalable, cost-competitive online advertising solutions. Federated Media comprises the digital portfolio of Media General (NYSE: MEG) - the 2nd largest local television station owner in North America and also includes a large display and video network, an award winning digital content creation and distribution business (FM), HYFN - a top tier social agency, Bitesize.tv - the Hollywood based video production and distribution company and Dedicated Media - a performance based digital media network. FM is a fully integrated content marketing company that pairs the nation’s leading brands with the top independent influencers in digital media to create compelling content delivered at scale across all digital platforms. FM and LIN Digital reach over 125 million unique users every month.
Director of Sales
2012 - 2015
Developed and contributed to the company’s expansion in California, Texas, Washington, Oregon, Arizona, Nevada, New Mexico, Colorado, and Hawaii. Successfully rolled out and helped defined the strategic market position with key agencies and prospects at the regional and national level. Responsible for day-to-day digital advertising sales including all strategic sales planning, revenue, new business initiatives, and overall profitability. Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100% privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal -- better results with fewer resources than ever.
Director of Local Advertising
2009 - 2012
Developed and executed the company’s sales strategy for emerging digital products and services, including social media, group buying, wireless applications, SEM, online video, online display advertising, and third party sponsorships. A key member of the leadership team, led a 42-person team. Hearst Corporation is one of the nation's largest diversified media and information companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution, business information and real estate.