John Pepper

Chief Advisor, Co-Founder

2024 - Current

Co-Founder, CEO, Chief Worker Advocate

1997 - 2024

Founded in 1997. Even a Burrito Aspires. Certified B Corp.

Board of Advisors

2014

Private Investor

2018

Private Investor

2018

Private Investor

2018

Founder & Managing Partner

2022

211 is an informal collective of business leaders that invests in purpose-driven start-ups in consumer and technology. We bring passionate capital as well as decades of mistakes and experience to the arena. Why 211? 1 degree makes all the difference Water boils at 212ºF… and yet at 211ºF it’s hard to tell what, if anything, is happening. In business, and in life, its not much different. Challenges increase over varying lengths of time. Problems stack on top of each other. Until one day everything erupts - processes deteriorate, teams fall apart, businesses suffer immense setbacks, and even tempers flare. Often when we reach that boiling point, it’s too late to do anything constructive. At 211VC, our goal is to invest in and support start-up businesses before the challenges reach boiling point. Usually at the very beginning when frustration is what often causes an entrepreneur to endeavor on something new and innovative. We join the team with ultra-patient capital and experience at a time when optimism and cooler heads prevail while experience, past mistakes and wisdom can lead to solid partnerships with determined founders and exciting long-term solutions. We strive to meet and invest in technology companies and founders that are attempting to: 1) provide meaningful and innovative benefits to the frontline, often hourly, workforce – while also supporting employers who aim to improve the lives of their employees 2) provide innovate tools and capabilities to small businesses – often restaurants – to help them win even against their most formidable, much larger competitors 3) develop a consumer startup or brand - think beverages, food, restaurants – that is so special it can’t be ignored. When we make an investment in this category, get in your car or hop online with your credit card ready because we are absolutely sure you won’t be disappointed!

Private Investor

2019

Private Investor

2014

Private Investor

2018

Private Investor

2018