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I’m John and I’m a Racist
Talks about Racism, White Privilege and Alcoholism
JP
John Pepper
Founder of Boloco
Hanover, New Hampshire
Overview
John Pepper is an accomplished entrepreneur and investor with a strong track record in founding and advising successful startups such as Boloco and investing in various companies like Hyphen and Athletic Brewing. Currently serving as the Founder & Managing Partner of 211vc, he specializes in investing in sectors such as Human Capital/HRTech, Retail, and Impact, contributing significantly to the growth of startups in the Boston/New England area.
Pepper's career highlights include his roles as CEO and Chief Worker Advocate at Boloco, where he demonstrated exceptional leadership and strategic vision, and his investments in successful companies like Athletic Brewing and Spindrift Beverage Co, Inc., showcasing his expertise in identifying and supporting promising ventures in diverse sectors.
Work Experience
Chief Advisor, Co-Founder
2024 - Current
Co-Founder, CEO, Chief Worker Advocate
1997 - 2024
Founded in 1997. Even a Burrito Aspires. Certified B Corp.
Board of Advisors
2014
Founders Table Restaurant Group creates, acquires, and cultivates restaurant companies.
Raised $155,117,920.00.
Private Investor
2018
Dos Toros was founded by two brothers to bring the best of the San Francisco taqueria experience to the rest of the country.
Private Investor
2018
Starbird Chicken is a food marketplace that offers chicken and bread products.
Raised $21,000,000.00 from KarpReilly.
Private Investor
2018
MarginEdge develops food and beverage tracking and analytics.
Raised $80,400,000.00 from Fiserv, IrishAngels, Ten Coves Capital and Derive Ventures.
Founder & Managing Partner
2022
211 is an informal collective of business leaders that invests in purpose-driven start-ups in consumer and technology. We bring passionate capital as well as decades of mistakes and experience to the arena. Why 211? 1 degree makes all the difference Water boils at 212ºF… and yet at 211ºF it’s hard to tell what, if anything, is happening. In business, and in life, its not much different. Challenges increase over varying lengths of time. Problems stack on top of each other. Until one day everything erupts - processes deteriorate, teams fall apart, businesses suffer immense setbacks, and even tempers flare. Often when we reach that boiling point, it’s too late to do anything constructive. At 211VC, our goal is to invest in and support start-up businesses before the challenges reach boiling point. Usually at the very beginning when frustration is what often causes an entrepreneur to endeavor on something new and innovative. We join the team with ultra-patient capital and experience at a time when optimism and cooler heads prevail while experience, past mistakes and wisdom can lead to solid partnerships with determined founders and exciting long-term solutions. We strive to meet and invest in technology companies and founders that are attempting to: 1) provide meaningful and innovative benefits to the frontline, often hourly, workforce – while also supporting employers who aim to improve the lives of their employees 2) provide innovate tools and capabilities to small businesses – often restaurants – to help them win even against their most formidable, much larger competitors 3) develop a consumer startup or brand - think beverages, food, restaurants – that is so special it can’t be ignored. When we make an investment in this category, get in your car or hop online with your credit card ready because we are absolutely sure you won’t be disappointed!
Private Investor
2019
Athletic Brewing is a food and beverage company that specializes in manufacturing non-alcoholic craft beer.
Raised $303,965,291.00 from General Atlantic.
Private Investor
2014
Private Investor
2018
One Mighty Mill with the goal of bringing the original superfood back to the table -- fresh-milled flour. To do it,
Private Investor
2018
Botanica Seattle specializes in the production of natural and handmade cannabis edibles.
Raised $15,000,000.00 from Entourage Effect Capital, GreenAxs Capital, AFI Capital Partners and KEY Investment Partners.
Education
Investments
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