JT

John True

Operating Exec at Insight Partners

St Louis, Missouri

Overview 

John True is a General Partner at Cultivation Capital in St. Louis, Missouri, with a focus on enterprise software and SaaS investments. He has a strong track record of successful investments in companies like Monitaur and Rewind, and has held executive roles at companies like Guidewire Software and Equallogic. John True has a notable career history that includes serving as a COO at Fortify Software (acquired by HP) and as an Executive Vice President WW Sales at Ariba. He has invested in a range of companies at various stages, such as Monitaur (Series A) and Rewind (Series B), showcasing his expertise in the tech industry.

Work Experience 

  • General Partner

    2014 - Current

Cultivation Capital is a venture capital firm managing funds focused on software, agriculture, geospatial, and health tech startups.

  • Operating Exec

    2016

Insight Partners is a global software investor that partners with high-growth technology, software, and Internet startup companies.

  • SVP WW Field Operations

    2011 - 2013

  • Vice President Sales

    2007 - 2008

EqualLogic products are iSCSI-based storage area network (SAN) systems marketed by Dell.

Raised $47,000,000.00 from TD Capital, CRV, Focus Ventures and Sigma Partners.

  • Executive Vice President WW Sales

    1999 - 2004

Procuri is an SAP company that provides on-demand supply management solutions and services for its clients.

Raised $10,000,000.00 from Insight Partners.

  • SVP Sales

    1990 - 1999

  • Sales, Regional Director, Vice President

    1990 - 1999

  • Sales

    1986 - 1990

Data General designs, manufactures, markets and supports a family of open computer systems.

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