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Sofar Sounds — a UX case study
Talks about User Experience, Design and Apps
JM
Jon Marshall
Partner at VMG Partners
San Francisco Bay Area
Overview
Jon Marshall is a Partner at VMG Partners in the San Francisco Bay Area, with a strong background in growth equity, private equity, and venture capital. He has served as a board member for multiple successful companies, including Milton's Craft Bakers and Ancient Nutrition, and has made significant investments in companies like Humm Kombucha.
Marshall's career highlights include his role as Partner at VMG Partners, where he has demonstrated expertise in business strategy and investments, and his successful board memberships for companies such as Ancient Nutrition and Milton's Craft Bakers.
Work Experience
Partner
2012 - Current
VMG is an investment firm that backs visionary consumer and software companies. We’re committed to driving change and elevating founders and entrepreneurial teams that are reshaping their industries. We play to win as a team, with shared commitment, mutual respect, and diversity of thought and experience. From products that consumers love to emerging tech, our goal is to support companies that aspire to challenge the status quo. We go beyond trends and cash-only investments to charter new paths alongside those who have a bold vision of what is to come.
A leading PE and VC firm partnering w/ founders and managers to support the growth of consumer brands and the technologies that power them.
Board Member
2021
VMG Partners Portfolio Company
Milton's Craft Bakers specializes in cauliflower crust pizzas, craft bread, gluten-free, cheese chadar, gourmet, and organic crackers.
Board Member
2018
VMG Partners Portfolio Company
Ancient Nutrition's mission is to restore our health, strength, and vitality by providing healthiest food nutrients to the modern world.
Raised $103,000,000.00 from John M. Foraker, Cambridge Companies, Gary Hirshberg, VMG Partners, Hillhouse Investment and ICONIQ Capital.
Board Member
2017 - 2023
VMG Partners Portfolio Company
Humm Kombucha is a producer of Kombucha tea beverages designed to be infused with seasonal offerings.
Raised $19,740,000.00 from VMG Partners.
Board Member
2019 - 2022
VMG Partners Portfolio Company
Board Member
2016 - 2019
VMG Partners Portfolio Company
Lantana Foods is a producer of bean-based hummus to provide premium products.
Board Member
2014 - 2019
VMG Partners Portfolio Company
Vermont Smoke & Cure is a manufacturer and marketer of food products.
Raised $2,173,000.00.
Board Member
2014 - 2014
VMG Partners Portfolio Company
Mighty Leaf Tea was born for the sole purpose of infusing life into an ancient indulgence.
Associate
2009 - 2012
Castanea is a private equity firm that invests in consumer brands and marketing services companies.
Raised $1,125,000.00.
Analyst
2007 - 2009
Education
BS
2003 - 2006