Jonas Sjogren

CEO

2024 - Current

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. The Primus and Silva brands are sold in more than 60 countries worldwide. In 2023, the Primus and Silva brands merged into one company- following private equity company Verdane´s acquisition of Silva in 2021 and then Primus in 2022. Very excited to start this new position April 8th, 2024 and working with Verdane and the Primus Silva Team. Together we make the best outdoor utility equipment to make it easier for you, to do more, of what you want to do outdoors. Check out the line up of products! https://primusequipment.com/en https://silvasweden.com/en

CEO

2017 - 2023

POC is a Swedish protection brand and manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. POC has a crystal clear idea to create uncompromising products with the perfect combination of safety, performance and design. It is company with a strong mission ‘to protect lives and reduce consequences of accidents for athletes and anyone inspired to be one" . I am proud of being part of an amazing expansion globally over my tenure as CEO- while keeping the brand crisp and our mission at the forefront. I have had the pleasure to work with fantastic colleagues- proud of what they do. And in addition to great results, hard work- I remember many laughs, powder days and bike rides.

Board Member

2016 - 2020

A complete solution for online video in the Nordic region. http://playadmediagroup.com.Exit/sold to strategic buyer Showheroes 2019/2020.

Board Member

2016 - 2019

World leading brand within odor control for textiles. Wear more, wash less. Listed on Nasdaq First North. Polygiene.com

Board Member

2016 - 2018

Solution provider- to use the free capacity in the coaxial network to enable high speed internet access, IPTV, VoIP and Web-TV services without the need to pull new cables. http://www.incoax.com/

CEO

2013 - 2016

Responsible for the TV and online business for the brands Kanal 5, Kanal 9, Kanal 11, Discovery, TLC, Eurosport and Dplay. Turnover + 1,500 MSEK, 200+ employees.

CEO SBS Media Sweden and Finland

2010 - 2013

Responsible for the SBS TV (Kanal 5, Kanal 9, Kanal 11, TV Viisi, Voice TV) and Radio (Mix Megapol, NRJ, Iskelmä) in Sweden and Finland

CEO

2006 - 2009

Commercial Director

2000 - 2006