Jonathan Becker

Founder & President

2021 - Current

Founder & CEO

2011 - 2021

I founded Thrive to prove that data-led marketing campaigns outperformed their more traditional alternatives. Since 2011 we've planned, built, and executed paid acquisition campaigns that have reached millions of people around the world. We specialize in media buying, data insights, and building the creative that powers marketing. We've developed an expertise in B2B/B2C lead generation, demand generation, D2C ecommerce, user acquisition and we work with organizations like Asana, Lululemon, Uber, Tempur-Pedic, Square, and many more.

General Partner

2020

We invest in great businesses of all kinds for the long term. Strategic investors helping other founders get from where they're at today, to where they want to be through operational support and investment capital.

Board Member

2023

Board Member

2021

Board Observer

2021

Marketing Advisory Board Member

2018 - 2020

Advising on BC Children's Hospital Annual Marketing Initiatives.

Advisory Board Member - Digital Communications

2011 - 2018

At SFU I am a member of the Digital Communications Advisory Board that created and currently oversees the Digital Communications program in the School of Continuing Studies. Our team identified key areas of study, developed the program's structure, wrote course syllabi and selected program instructors. The Digital Communications program launched in early 2013 and has already trained hundreds of successful graduates.

Advisory Board Member - School of Business

2013 - 2017

I am an advisor to BCIT's School of Business for both the Digital Design & Development and New Media Web Development programs. The advisory committee for these programs is responsible for providing the dean and key administrators with critical feedback regarding curriculum, course planning, industry trends, and emerging technologies.

SEO Manager

2011 - 2012

At Cymax I was responsible for the creation and implementation of the company's organic search strategy across all of its 130+ websites. My duties included managing and training Cymax's SEO department, growing revenue through organic search, and ensuring that all organic search efforts reflected the latest trends in search marketing.

Lead SEO Specialist and Internet Marketing Strategist

2009 - 2011

My role at 6S Marketing involved developing and implementing web based strategies designed to help clients achieve their online marketing objectives. Clients I worked with at 6S included HSBC Canada and lululemon athletica. My specialties include both strategic and technical SEO services, advanced web analytics, usability consulting and the development of actionable implementation strategies for all company marketing recommendations. At 6S I also led the internal SEO committee which is responsible for conducting ongoing research and experimentation on Google's search engine, setting standards for company-wide SEO consulting, and ensuring that everyone at 6S Marketing is as sophisticated as possible in their approach to search engine marketing.