JL

Jordan Lusk

Principal at Peterson Partners

Salt Lake City Metropolitan Area

Overview 

Jordan Lusk is currently a Principal at Peterson Partners, where he has successfully invested in companies like Black Mountain Software and Pupford. With a background in Investment Banking at Morgan Stanley, he serves on the board of multiple companies, including Dura Software and Black Mountain Software, showcasing his expertise in FinTech and SaaS sectors.

Work Experience 

  • Principal

    2017 - Current

Peterson Partners is an independent investment management firm with assets under management across a variety of alternative asset classes

  • Board Member

    2023

Dura Software focuses on supporting and growing software companies that provide mission-critical solutions to various industries.

Raised $11,900,000.00.

  • Board Member

    2022

Black Mountain Software is a provider of fund accounting, payroll and utility billing solutions.

  • Board Member

    2022

Pupford provides pup owners with training and products to overcome their dog’s problem behaviors and raise a healthy and well-behaved pup.

Raised $200,000.00 from Skyler Meine, Bob Rubin, Zak Zarbock, Beau Oyler and Peterson Partners.

  • Board Observer

    2018

Rails is a fashion designer that sells sweaters, shirts, dresses, and denim.

  • Board Observer

    2021 - 2023

    Acquired by Intuit (Nasdaq: INTU)

SeedFi is a financial health startup that provides financial products to underserved Americans.

Raised $69,000,000.00 from Quiet Capital.

  • Board Observer

    2017 - 2021

    Acquired by SunPower (Nasdaq: SPWR)

Blue Raven Solar is a retailer of residential home solar systems.

  • Investment Banking

    2015 - 2017

Morgan Stanley Venture Partners is a private equity firm that invests in high-growth companies in the technology and healthcare industries.

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