JB

Jorge Baron

Principal at Adara Ventures

Greater Madrid Metropolitan Area

Overview 

Jorge Baron is a Principal at Adara Ventures, with extensive experience in venture capital and a background in engineering, having worked at top companies like BMW i Ventures and Daimler AG. He specializes in investing in Series A and Seed stages in sectors such as Robotics, DeepTech, TransportationTech, AI, and Enterprise, showcasing a strong track record of successful investments and strategic decision-making.

Work Experience 

  • Principal

    2024 - Current

    Adara is a VC firm with €260Mn AuM dedicated to investments in early-stage B2B Tech companies across Europe.

  • Associate

    2021 - 2024

  • Analyst

    2019 - 2021

  • Investment Team

    2019 - 2019

    BMW i Ventures is BMW’s €500Mn venture capital fund. The fund invests in startups in the fields of autonomous driving, digital car, e-mobility, AI, industry 4.0, mobility, customer digital life, and energy services.

BMW i Ventures focuses on BMW’s current and future business in the technology and service space.

  • Business Development

    2018 - 2019

    Robotise is a service robotics start-up based in Munich, Germany.

  • Production Planning & Engineering

    2015 - 2016

    Daimler is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach.

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