JR

Josef Rubin

Fundador at Traction Club

São Paulo

Overview 

Josef Rubin is a leading entrepreneur in Brazil, known for founding Traction Club and serving as CMO at Wiser Educação. He has a strong background in marketing strategy, management consulting, and business strategy, with a focus on education and enterprise sectors, and holds an OPM from Harvard University. Rubin's career highlights include co-founding Escola Conquer and serving as Co-CEO, as well as being a member of the board at Rentcars and contributing as a columnist for EXAME. His expertise lies in strategic planning, project management, and financial analysis, making him a key player in the transformation of the Brazilian business landscape.

Work Experience 

  • Fundador

    2024 - Current

    Após fundar a Conquer, impactar a vida de 5 milhões de alunos e em 2024 vender a empresa por R$ 400 milhões, decidi me dedicar ao desenvolvimento e mentoria de outros empreendedores de impacto. O Traction Club é feito para empreendedores com empresas de faturamento mínimo de R$ 1 milhão por ano, que desejam aprender com quem faz a escalar e crescer seus negócios do jeito certo.

  • Co-Founder | Co-CEO

    2016

  • Autor de livros

    2024

    Co-autor do livro Ou Vai Ou Voa

  • Co-fundador

    2024

    Foco & Performance Cognitiva

  • Membro do conselho

    2024

  • Colunista

    2023

    Colunista YPO para a revista Exame na categoria de negócios e inovação.

  • YPO (Young Presidents Organization)

    2022

  • Mentor / Investidor

    2019

  • Membro do conselho

    2017 - 2021

Articles About Josef

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