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Joseph Shao

Investor at Hustle Fund

Issaquah, Washington

Overview 

Joseph Shao is currently the Chief Product Officer at Reason Automation, where he specializes in helping brands, sellers, and agencies convert Amazon reports into an easily accessible database. With a background that includes roles at Amazon and Sears Holdings Corporation, he brings extensive experience in e-commerce, strategic vendor management, and sales operations to his current position, demonstrating a strong track record of leadership and business development throughout his career.

Work Experience 

  • Chief Product Officer

    2020 - Current

Data for Amazon sellers, vendors, advertisers, and agencies. We make it easy to bring your data into whatever software you use.

  • Angel Squad Member

    2022

    Hustle Fund's Angel Squad is an inclusive community educating the next generation of impactful angel investors and co-investing alongside the Hustle Fund team.

  • Head Of Ecommerce

    2019 - 2021

  • President & Co-founder

    2016 - 2019

  • Senior Manager, Sales Operations & Marketing

    2015 - 2016

  • Category Management

    2013 - 2015

    ▪ Collaborated with strategic partners to develop and establish annual marketing plans ▪ Owned and managed a P&L across multiple categories ▪ Developed cost-savings operational initiatives ▪ Lead strategic initiative to highlight and action unprofitable SKU’s

  • Strategic Vendor Specialist

    2012 - 2013

    ▪ Managed buying, pricing, inventory logistics and marketing across 14 primary categories for a Fortune 500 manufacturer ▪ Created and analyzed promotions, site merchandising, and email campaigns efforts to drive brand awareness and revenue growth ▪ Modeled financial forecasts and impacts for promotions and planning ▪ Led strategic category business development initiatives ▪ Developed and implemented automated marketing solution to help highlight and accelerate growth for new products ▪ Traveled internationally to establish new direct import relationships

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.

  • Vice President

    2011 - 2012

    Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

Beta Gamma Sigma is the premier honor society recognizing business excellence.

  • Tax Staff

    2011 - 2012

Moss Adams and its affiliates provide insight and expertise integral to the success of organizations across the globe.

  • Tax Intern

    2010 - 2010

    ▪ Prepared federal and state tax returns for individuals, non-profits, benefit plans, partnerships and corporations

Moss Adams and its affiliates provide insight and expertise integral to the success of organizations across the globe.

  • General Manager

    2001 - 2007

    General Manager—Manager—Sales Associate ▪ Managed & coordinated two stores in daily business activities & staffing needs ▪ Managed all business assets & liabilities, including monitoring & attending accounts payables ▪ Created budgets for purchasing & projecting gross revenues ▪ Purchased & booked products for both stores ▪ Created inventory control & forecasted inventory needs ▪ Wrote proposals that obtained vendor contracts with the City of Bellevue ▪ Increased yearly gross revenues from 2005 to 2007 ▪ Created marketing strategy by coordinating in-store events & programs with local leagues for cross-promotion & creating informational pamphlets & brochures

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