Josh Curtis
Partnerships Development Manager at AppsFlyer
Josh Curtis
Partnerships Development Manager at AppsFlyer
Los Angeles Metropolitan Area
Overview
Work Experience
Partnerships Development Manager
2022 - Current
Working with technology, solutions, venture capital, and cloud alliance partners to drive revenue, sales opportunities, co-marketing initiatives, product integrations, go-to-market strategies, and much more...come join us! Achievements so far – Driving Revenue & Helping Sales: • Proactively helped unlock & operationalize financial incentives worth ~$350K USD via strategic Cloud partnerships, helping our sales team close numerous deals, worth $2M+ in Net New ARR in 2022 • Personally facilitated partner sourced intros or insights for $7M+ USD in pipeline across 100+ deal cycles, leading to ~$500K ARR in new closed/won bookings in 2022 • Revenue tied directly to assistance from our cloud & tech partners exceeding $3.5M Net New ARR (closed/won) in North America in 2022 Working cross functionally: • Helped initiate & execute on various partner-related enablement sessions, in-person events, conferences, marketing content refreshes, webinars, and other joint activities • Led highest ever rated ISV enablement session for AWS GameTech Sales Team - 4.7/5 (94%) • Worked with internal & external Product, Engineering, & Solutions Architect teams to update documentation and improve our integrations Helping our Partners: • Crafted & executed joint business, GTM, and mutual action plans with top partners • Assisted partners with intros or intel for 60+ deal cycles involving our customer base in 2022, as part of give/get commitments, and to improve our revenue retention & product stickiness • Fun Fact: Customers with 1 partner integration are ~30% less likely to churn (compared to 0), and ~60-80% less likely with 5 integrations or more. [source: Crossbeam, 2022 tech ecosystem report] Additional: • Co-leading innovative new initiatives with Web3, Game Industry, & Real Money Gaming partnerships along with Sr Director of Cloud & Tech Alliances • Proactively hunting & onboarding multiple new partners to unlock additional TAM, integrations, and partner sourced intel & opportunities
Angel Investor & Startup Advisor
2019
Investing in & advising great teams with compelling visions. Investing modestly primarily via VC funds and Republic at the moment. Selected investments include: • Hyperplane - FinTech Acquired by Nubank • Bamboo - Debt Capital Markets Platform • DSTNC - Global marketplace for the modern endurance athlete • Chico - Next gen AI platform for finance & fintech • Juked - Esports platform • Sentry AI - Crime prevention via AI-driven cameras • AlphaFlow - Non-Bank Debt capital for real estate markets • Gumroad - E-commerce platform / marketplace for creators
Senior Account Executive
2020 - 2022
• Closed new business worth $408k in first 13 months, & highest amount in North America team in 2021 • Generated pipeline worth $2.1M, through both self-led & collaborative initiatives to increase leads & improve outbound strategy • Worked cross-functionally with Leadership, Product, & Ops teams to refine roadmap & pricing for new use cases About Rocket.Chat Rocket.Chat is a leading enterprise communication platform that empowers organizations to unify their communications into one central hub. Open-source and highly customizable, it's so secure that the US Navy, Credit Suisse, Pepsico, and other security-minded businesses & government entities across the globe trust Rocket.Chat to power their organization. In Feb 2021, Rocket.Chat raised a $19 million Series A round, backed by Valor Capital Group, Greycroft, Monashees, NEA, ONEVC, and others Rocket.Chat is leveraged by 16 million registered users across 150 countries, on 845,000 servers, and has over 1,500 developers building on the platform.
Monetization Consultant
2019 - 2020
• Actively managed both strategy and hands-on operations of in-app ad revenue for Atari, working directly with VP of Marketing, COO, game producers, external dev studios, BI team, and 10+ different ad network partners • Responsible for all aspects of Atari ad monetization business worth ~$2.2 Million USD in annual revenue • Grew Atari’s key revenue metrics ARPDAU & CPM by ~20-25% each since working together • Ad optimizations led to advertising becoming 33% of total in-app revenues in just ~3 months, up from 25%. IAP went from 75% to 66% of mobile revenues by contrast, as ads constituted a higher percentage of overall revenues. • Developing systematic methods to track CPM instance changes, results, etc • Assisted with project management & coordination of timelines for SDK updates, SDK integrations, and other development changes needed for Ad Monetization purposes • Spearheaded efforts to integrate with third-party app stores as a distribution & marketing channel
International Business & Marketing Consultant
2019 - 2020
Driving results for businesses with the following areas of expertise. Currently Remote. - Business Development / Partnerships / Sales Strategy - International Expansion & GTM (esp North America & USA, China, Latin America & Brazil) - Advertising Monetization & Measurement for Mobile Apps & Games - Fundraising - Project Management - Mobile Marketing & User Acquisition - Game & Mobile App Publishing - Negotiation on your behalf - Business Events Operations & Strategy - Advertisement & Website Copywriting, Branding
Business Development Lead - Lion Studios
2020 - 2020
• Coordinated marketing tests for 160+ mobile game apps with 75+ different game development studios (avg of 40-50 per month). Analyzed marketing & user engagement data to drive & implement product improvements • Helped launch & advise on product and monetization recommendations, for a game which hit #3 and #4 on iOS and Google Play in the US, & reached the top downloads charts in various other countries • Brought 5 top-tier committed candidates for developer services partnerships within first 3 months
Director of BD & Partnerships
2017 - 2019
• Helped build out Yeahmobi’s international expansion efforts – focused on generating revenue via ad monetization product adoption and partnerships with mobile app publishers & programmatic exchanges globally cross the Americas, EMEA, & ANZ. • Spearheaded new business & product initiative worth ~$4M per year, collaborating closely with a dedicated product manager & key teams in China to iterate on the new product offering & outreach to target partner companies • 93% average goal attainment (higher than team & company average). Avg quarterly peer review rating of 100% About Yeahmobi • Yeahmobi is a leading data-driven mobile marketing platform headquartered in China, publicly listed on the NEEQ Stock Exchange, and backed with $100M in funding by investors such as Xiaomi CEO Lei Jun. It is a "Unicorn" company, with a $2B+ valuation and 500+ employees. • Serves 300 billion+ monthly ad impressions, with 90M+ monthly app installs and 900M+ MAUs represented. • Unique agency partnerships with top Asian social media companies including ByteDance (which owns the globally popular apps TikTok, Touitiao, TopBuzz, etc) Tencent (WeChat, QQ, Tencent ad network, etc), & Zhihu (Quora / Twitter of China)
Business Development Manager
2015 - 2017
• Partnered with mobile app & game companies in the Americas & ANZ on ad monetization via SDK/API integrations • Responsible for ~$500k revenues per quarter ($2M per year), primarily from new high grossing clients, along with upselling • First person hired to focus on GTM for Latin America (though NORAM was the majority of my focus): helped grow Chartboost's reach in Latin America by 43.5% QoQ • Brought highest number of incentive deals (25+, representing large volume/revenue) to company in just 3 months; justified them through data analysis, negotiated win/win scenarios, and took contracts live • Worked with marketing team on localized content (email, product, help site, blog, reports, swag) relevant to LatAm • Spoke at 5 conferences and 1 live video talk, representing Chartboost in English, Spanish, and Portuguese About Chartboost: Chartboost (acquired by Zynga) is the world’s largest mobile games-only platform, helping developers grow their audience, monetize, and make better data-driven decisions. Chartboost works with 90% of the top-grossing iOS and Android game developers, and is currently being leveraged by over 400,000 games, reaching over 1 Billion active players around the world every month. They offer a simple SDK enabling cross promotion, direct deals, and a mobile ad network - all with 100% transparency and full control for their users, empowering them to run campaigns when, where, and how they want.
Business Development & Partnerships (Contract)
2015 - 2015
Primary responsibilities included overseeing the day-to-day management of 500’s Annual Partnerships Program. Program designed to build relationships between corporate sponsors and the startups based on product offerings, & authentic partnerships. 500 Startups strategically partners with companies that are interested in being a part of the 500 process, working with portfolio companies to achieve what they otherwise couldn't on their own. Management includes: • Collaborating with partners annually in negotiating the terms of their contracts to ensure they are in the best interest of both parties and then oversee the relationship to confirm the terms are satisfied. • Working closely with the 500 accelerator teams to arrange partner sessions, providing our partners the opportunity to share content that is relevant to the growth & development of early-stage startups and address any challenges they may be facing. The sessions act as an introduction between our partners and founders, and encourage one-on-one office hours. • Facilitating one-on-one meetings (office hours) between our partners and startups where partners undertake a mentor role that is key in developing/building relationships with founders. • Managing the Founder Rewards Platform, intended to give great deals from partners and other ecosystem companies. Platform counts 2,500 founders. Onboarded 175 new users, and generated 45 new offers (10% of all offers) in just 3 months • Acting as the intermediary between partners and founders to ensure that beneficial relationships are created according to specific partner initiatives/offers and startup business models/company needs. • Sourced, qualified, & nurtured 11 quality leads for Annual Partnerships (goal of 1-2) in just 3 months. (Partnership Sponsorship Rates at $150k, $100k, & $75k). I also contributed to 500 Events, working in operations and marketing strategies
Digital Media Solutions Consultant
2011 - 2015
Achievement Summary • Supported ~$2.5 million/yr client book of business, spanning 30+ big-brand Advertisers • Managed ~200-300% volume of peers while providing efficient & effective service for clients • 99.4% total avg. satisfaction rate of clients in customer surveys measuring various KPIs • Worked across 2 regions, Latin America & North America, supporting both US-based clients & Spanish-speaking clients in Mexico, Colombia, Argentina, Costa Rica, and Puerto Rico • Supported 90+% of Spanish-Speaking LatAm volume, comprising 56% of LatAm market volume • Spearheaded campaigns for emerging products including Mobile/HTML5 Advertising, In-Stream Video Advertising, Dynamic Creative Advertising • Onboarded & trained 7+ new clients in both products & processes for seamless campaign launches, & enabling client self-sufficiency • Migrated key $1.5 million/yr Auto Industry client from old dynamic ad-serving product to newer offering, resulting in a 66%+ reduction in time spent on client's campaigns • Became Team Admin for New Ticketing/CRM Tool • Launched first-ever US Mobile Rich Media Geo-Targeted Ads for key Entertainment client • Winner of 16 Peer Bonuses, 4 Spot Bonuses, & 1 Gold Award. Peer Bonus rewarded by peers for performance that "goes above and beyond the call of duty" & for "exceptional work/efforts". Spot Bonus rewarded by Managers for performance that "goes above and beyond the highest expectations" & for "extraordinary achievements" - Coordinating between Advertising/Media agencies, Creative agencies, our internal production & technical teams, & publishers/websites to ensure successful campaign launches and finishes - Involves strategic project management, vendor management, technical troubleshooting, reporting/analysis, frequent client communication by email & phone