Josu Gurtubay

Co-Founder & COO

2021 - Current

Ecommerce fulfillment is a high-pressure game where the stakes are high and the margin for error is low. We are a special breed of crazy - willingly choose to tackle some of the most complex and demanding challenges in the industry. Imagine managing hundreds of thousands of orders, dealing with tight deadlines, and unexpected surprises, all while keeping costs low and customer satisfaction high. But we do it, and we do it well. We know we're not 100% perfect, but we strive for perfection every day. We are always looking for ways to improve and make the process more efficient. So, when you receive your package on time, remember, it's a result of our hard work and constant pursuit of excellence. - Always hiring great people - If you want to change LATAM ecommerce, send me a message - Headquarters in CDMX, Mexico, with operations in Bogota and São Paulo. - We are changing the e-commerce ecosystem day by day.

Professor of Logistics, Fulfillment & Ecommerce

2020

Chief Operating Officer

2020 - 2021

Wicore was the first fulfillment company for SMEs in Mexico and successfully operated for all companies that ventured into this channel. We leveled the logistical playing field so that everyone had access to the same infrastructure (level of service and cost), this through the Order Fulfillment system which gave many companies the opportunity to join ecommerce with a plug & play operation. I am personally satisfied with what we achieved in a few years and the difference we made for many of our customers. // Cubbo acquired Wicore's ecommerce business line in January 2021, drastically changing ecommerce in LatAm.

Director comercial Fulfillment

2016 - 2020

Supply Chain Consultant

2014 - 2016

Responsible for developing projects (mainly in supply chain) focused on maximizing the value generated for customers in various industries such as Consumer Goods, Manufacturing, Textile, Footwear, and Pharmaceutical and Consumer Electronics. From deep analysis to detect the current situation of the companies (a well-defined problem is a half-solved problem) to the implementation of the solution with delivery of the turnkey project. Key Results: - Savings on logistics spending of up to 12.3% - 24% reduction in CO2 emissions - 28 point increase in PR (Process Reliability) Some of the projects I have participated in include: - Savings Optimization Distribution Network (both primary and secondary network), - Transportation Procurement Strategy, - Transportation Efficiencies for different models (FTL/LTL), - Consolidation of Shipments, - Implementation of TPM

Trainee

2014 - 2014

Brought significant value across the company by rotating through different areas of the supply chain and within sales and marketing. I was able to optimize and improve processes in each area, leading to increased efficiency and productivity. I would have even paid to work in Vasconia, as the experience I gained in such a short period of time gaved me a comprehensive understanding of how a company works in the beginnings of my professional career.

Asesor Técnico

2014 - 2014

SINTRA es una consultora de ingeniería, en cuanto al diseño de sistemas de transporte se refiere. Proyecto Temporal. Desarrollo del Proyecto Ejecutivo del Tren Transpeninsular Mérida - Cancún, involucrado en la parte eléctrica y operativa del proyecto, realizando simulaciones y análisis para determinar el sistema más eficiente, basándonos en el costo-beneficio. Presentar los avances del proyecto al grupo encargado del mismo.

Project Engineer

2013 - 2014

InfiNet Wireless es un fabricante ruso de radio enlaces carrier class para la creación de redes inalámbricas con la mejor tecnología. Fui el responsable de la creación de los proyectos a nivel nacional, en contacto directo con los departamentos de telecomunicaciones de los distintos clientes para crear un sistema viable que cumpliera con los requerimientos, además de estar en contacto continuo con la casa matriz en el extranjero.

Co Founder

2012 - 2013

GOEnerxa es una empresa dedicada al ahorro de energía mediante la generación de energía utilizando paneles solares y la implementación de MEC’s en motores. GOEnerxa estuvo en la Incubadora de Empresas Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Santa Fe.