Juanjo Serra

Marketing Director

2023 - Current

Business Angel

2017

Sectores: Travel, IoT, Marketing

Head of Growth & Marketing

2019 - 2022

Worked on overall business growth through new user acquisition on digital channels. Develop the framework and built the team to drive demand growth for the markets. @Leisure Group is now OYO Vacation Homes

Portfolio Manager

2016 - 2019

Chroma Investment Partners is a privately held firm based in Europe and with a portfolio of risk capital investments specializing in digital economy.

Independent Senior Consultant

2018 - 2019

Associate Professor

2015 - 2017

Digital Strategy Advisor

2015 - 2016

• Develops strong, trusting relationships between company and agency partners, providing leadership and support during strategy, ideation, and execution.

Responsable de marketing online para España & Portugal

2012 - 2015

• Provided leadership for a team of digital specialists across all performance channels, including programmatic, social paid media, search engine advertising, retargeting, affiliate, mobile, email marketing, native content, ConnectedTV, Spotify Ads & AlwaysON. • During my 3+ years working in the Programmatic Advertising environment and Digital Attribution Modelling (Quisma, Singular, Digimind, Adgravity, Eulerian).

Digital Marketing Manager

2011 - 2012

• Developed, setup and managed holistic digital campaign media plans and strategies across performance and brand purposes (Paradisus Resorts, Gran Melia, Me Hotels, Innside, Tryp Hoteles, Sol Hotels).

Country Manager Spain

2010 - 2011

• Involve in strategic planning across all digital channels and advise advertisers on integrated digital roadmaps for all digital clients in UK & Spain, contributing to digital POVs and data & technology approaches. • Established the agency’s inventory network across display, video and native through deals negotiation, publisher vetting and platform integration.

i-Turismo

2009 - 2010

The Elisa Group provides digital performance measurement, website optimisation and digital marketing optimisation solutions to some of Europe’s most successful businesses. Our Mission: To provide cutting-edge, best practice digital solutions that have a profound effect on our clients, our team and our community.