Julia Lipton
Founder of Awesome People Ventures
Julia Lipton
Founder of Awesome People Ventures
Menlo Park, California
Overview
Work Experience
Founder
2019 - Current
Awesome People Ventures is an early-stage fund focused on the blockchain. We invest in the future of work and life. We support our founders with capital, hands-on growth support, and access to an exclusive talent network. Awesome People Ventures is backed by Marc Andreessen, Chris Dixon, Multicoin, and the founders of top crypto projects. Awesome People Ventures invests in a diverse set of founders, who operate with integrity and are building long-standing companies.
Founder
2017 - 2019
Soundboard offers high touch advising for venture-backed startups. From go-to-market strategy, to team building, to hitting revenue targets — together we'll reach your goals. Prior to launching Soundboard, I lead growth and product teams, and serving as a Soundboard to Silicon Valley CEOs. I’ve been fortunate to work with some of the best - doing everything from raising over $100M in venture funding, to launching products used by millions of people, to getting acquired.
Head of Virtual Visits
2016 - 2017
One Medical provides high quality, affordable, and convenient healthcare. We offer same day appointments, no wait times, and on-demand virtual care. Key highlights: - Launched Video Visits nationwide - Built and led a team of designers, engineers, medical providers, marketers, and operations gurus to deliver high quality virtual care - Increased virtual visits by 70% - Reduced unnecessary office visits by 30% in key markets - Piloted on-demand chat with medical providers - Launched a partnership with The White House to provide free nutrition coaching (Rise) to low income parents
Head of Growth
2014 - 2016
Rise pairs you with a dedicated nutrition coach. Whether you’re looking to run a race, lose a few pounds or bulk up - your coach helps you meet your goals. After the company launched, I joined to run revenue. Our team owned user acquisition, retention, and brand. Key highlights: - Ultimately getting acquired by One Medical - 3x revenue through partnerships, content marketing and email marketing - Hit a $1 million revenue run rate - 2x landing page conversion rate - Placed stories in top media outlets, NYT, Today Show, Wired and WSJ - Launched new feature (CoachLine) to improve margins by 30% - Fun fact: Rise was featured as the Best New App by Apple twice
Director of Marketing
2011 - 2014
Quixey was a search technology company, focusing on app search and deep linking. I was the first business hire, and joined when we were 3 people. I hired and scaled our marketing team to include communications, events, design, and product marketing. We drove 10+ global partnerships, $100M+ in venture funding, and over 200 hires. Key Highlights - Launched the company, resulting in immediate inbound interest from partners & investors - Launched our first consumer product, named best app launch by The Next Web - Increased site conversions by 3x through A/B testing - Started and scaled user and market research programs - Led the first brand refresh including: messaging, visual identity, new logo, new site - Placed stories in WSJ, TechCrunch, Mashable, FastCompany, PCMag, Forbes,and more - Developed initial B2B marketing that led to first 10+ partnership deals - Launched an online guerrilla marketing recruitment campaign that resulted in key hires and over 500,000 page views from developers - Created hiring campaigns and processes that increased recruiting conversions by 2-3x
Managment Consulting Analyst
2010 - 2010
Worked for one of the world's largest Health Care Providers on a Business Process Outsourcing Account. Collaborated virtually with our team in the Philippines to create a framework for measuring and analyzing the capacity of 1,000 employees. Designed and implemented new process charts to accommodate Health Care Reform changes. Created a Quality Assurance method to track the monthly audits of 5,000-10,000 Accounts Receivable.
Wealth Managment Intern
2009 - 2009
Independently created a year long P.R. campaign to target foundations with assets of $5-$50 million with an emphasis on Merrill’s philanthropic services and exclusive access to BlackRock’s data and analysis. Analyzed portfolios and implemented innovative investment solutions.
Sales Associate
2008 - 2008
Commission based sales. Became the Top New Hire Seller in the first month.