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Julia Maltby

General Partner at Deco Ventures

New York, New York

Overview 

Julia Maltby is a Principal at Flybridge Capital in New York, specializing in investing in Series A and Seed stages in sectors like Gig Economy and Human Capital/HRTech. With a background in venture capital and partnerships at companies like Deco Ventures and WeWork, Julia has a strong track record of successful fund management and strategic investments. Highlights of Julia's career include founding Deco Ventures as the General Partner and serving in roles at prominent firms like Flybridge Capital, The MBA Fund, and Underscore VC, showcasing her expertise in venture capital, partnerships, and fund management.

Work Experience 

  • Founder and General Partner

    2023 - Current

    Deco Ventures is a pre-seed and seed VC fund backed and managed by Flybridge Capital. We back exceptional founders improving our interactions with the physical world. Select Investments Include: - Tetra: three-sided marketplace between homeowners, contractors, and HVAC equipment suppliers) - Tangible Materials: platform that enables real estate stakeholders to source, compare, and report on materials and products to meet their carbon and environmental goals) - Latti: supply chain platform that enables American construction enterprises to source from LATAM, capitalizing on the “nearshoring” trend in manufacturing) - Hansa: enables B2B enterprises to find, underwrite, and sell to SMBs by providing access to critical company operating information not accurately available via public sources)

  • Principal

    2022

  • Senior Associate

    2021 - 2022

  • Associate

    2019 - 2022

    Early-stage venture capital firm based in NYC and Boston - focused on pre-seed, seed and series A investments in technology companies. Over $700m under management across five funds and three pre-seed funds since inception. Portfolio companies include BetterCloud, BitSight, Chief, Codecademy, Crashlytics (acq: TWTR), DataXu, Firebase (acq: GOOG), Imperfect Produce, MongoDB (NASDAQ: MDB), NS1 and Splice.

  • Board Observer

    2022

  • Investment Associate

    2019

  • General Partner

    2019

    Our mission is to cultivate a leading start-up ecosystem among MBA programs by providing founders with mentorship and seed-stage capital at the earliest stages of development.

A VC fund and network committed to investing in student and alumni founders

  • Investment Associate

    2019 - 2019

    • Invested in the "Future of Work"/Gig Economy/HR Tech

  • Director, Partnerships & Business Development

    2019 - 2019

  • Manager, Partnerships & Business Development

    2017 - 2019

    • Source, structure, and manage growth-oriented partnerships • Oversee cross-functional teams to ensure the successful implementation and improvement of partnerships (e.g. legal, product, marketing, sales) • Serve as point-person for current and prospect partners (with emphasis on venture capital and accelerator partnerships)

A WeWork-backed fund investing in the future of work.

  • Teaching Assistant

    2017 - 2017

    Teaching Assistant for undergraduate course: "Business of Venture Capital"

  • Investment Associate/1st FT Employee

    2014 - 2016

    • Source and perform diligence on prospective investment opportunities • Form and manage partnerships with strategic institutions and organizations investing in female founders • Hire, train, and oversee talent to assist with maintaining/growing entrepreneur pipelines • Routinely speak on panels and at events/classes on capital raising and female entrepreneurship (500 Startups, NY Tech Meetup Female Founders Showcase, AlleyNYC Startup Showcase, Kauffman FastTrac) • Previous Role: Manager, Campaigns: Prior to Plum Alley's pivot into syndicate investments, I oversaw all crowdfunding campaigns launched on our platform. Over 80%+ of campaigns met their fundraising goals, which is more than double the industry’s standard success rate.

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