Justin Mares

Co-Founder, CEO

2022 - Current

TrueMed allows health and wellness brands and providers to tap into the $150B in consumer tax-free funds.

Founder

2015

Founded in 2015, Kettle & Fire is the leading, shelf-stable bone broth brand on a mission to make foods that nourish our bodies and the planet. We're the largest bone broth brand in the country, and on a mission to build a better kind of food company.

Venture Partner

2022

Venture Partner at Long Journey Ventures, a seed stage venture fund started by Cyan Banister + Lee Jacobs. At Long Journey we're focused investing in "magically weird" companies run by good humans who are building the future. If that's you, please get in touch!

Co-Founder

2021

Co-Founder

2016

Investor

2024

Founder

2020

HelpKitchen started in April 2020 as a non-profit response to the food security and COVID crisis. We connect food insecure individuals with partner restaurants and organizations that can get them fed, all covered by donor dollars. HelpKitchen has raised $10mm+ that's gone directly towards feeding those in need and keeping restaurants in business.

Co-Author

2012

Traction Book is a startup guide to customer acquisition.

Co-Founder (incubated) and Board Member

2020 - 2022

Founded to do payment term extensions for CPG brands. Upside was acquired by Ampla in November 2022.

Co-Owner

2016 - 2022

Acquired in 2016, exited in June 2022 to a PE group after growing revenue more than 5x in 5 years.