Justin Schmidt
VP of Marketing at JobSync
Justin Schmidt
VP of Marketing at JobSync
St Louis, Missouri
Overview
Work Experience
VP of Marketing
2024 - Current
JobSync’s unified Hiring Operations Platform allows global enterprises to reach their hiring goals, twice as quickly, with higher quality candidates and less recruiter burnout. JobSync improves the candidate journey, increases recruiter productivity, and adapts to bespoke business processes, allowing employers to grow smart in tough markets. With JobSync, employers reach operational hiring excellence: doubling qualified applicants, in the ATS, with a 50% reduction in time-to-hire, with lowered costs. Experience the future of recruitment with JobSync – where efficiency meets excellence.
Fractional CMO / Marketing Consultant
2004 - 2024
I occasionally take on a freelance marketing consulting or project. Over the years I've worked with a lot of companies and organizations on various marketing needs. SELECTED ACCOMPLISHMENTS - SEO audit for Fortune 500 global brand. - Google Analytics Setup for eCommerce stores. - Webinar marketing support for B2B SaaS brand. - Google Ads Setup and Audit for financial services company. - Meta Ads Audit for eCommerce company. - Marketing diligence work for a potential acquisition in juvenile durable goods.
Vice President Marketing
2023 - 2024
Recruited to lead brand marketing, demand generation, and marketing operations. Rebuilt outbound sales motion and implemented marketing strategies to drive a 53% increase in pipeline compared to previous ten months. Established brand and thought leadership programs to drive business goals. SELECTED ACCOMPLISHMENTS - Generated over $7MM in pipeline in partnership with sales team by scaling and automating outbound campaigns. - Captured 1600+ MQLs and $830K in marketing sourced pipeline through strategic inbound and event marketing programs. - Drove increased engagement by designing, writing, and deploying a comprehensive suite of sales and marketing collateral. - Launched updated brand identity to establish brand as thought leader in talent tech space through a new website, podcast, social media, and thought leadership strategy.
VP of Marketing
2022 - 2023
Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. SELECTED ACCOMPLISHMENTS: - Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. - Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline. - Grew ARR through various marketing and sales enablement programs. - Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization. - Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities. - Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy.
VP of Marketing
2019 - 2022
Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand markets. Determined pricing and positioning. Built forecasting models and developed a marketing budget. SELECTED ACCOMPLISHMENTS: - Led major rebranding effort to change company name and website. Established a new identity that spoke to a larger platform and resulted in eight-figure pipeline growth and website visit growth (0-20K visits/month). - Expanded marketing function by building out digital marketing, lead generation, and content marketing teams and created data infrastructure for reporting and forecasting. - Attained one-third of revenue through marketing campaigns, event marketing events, and website enhancements. - Strengthened sales operations by establishing and scaling the business development team and optimizing sales operations processes, including lead routing, lead flow, and pipeline reporting - Pivoted during the COVID-19 pandemic. Shifted event strategy to virtual events and rebuilt team to support the new strategy. - Increased productivity and operational capabilities through leading marketing automation software implementation.
Vice President of Publishing Operations (Marketing)
2016 - 2018
Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to increase profitability. Modeled trends and performed research/analysis. SELECTED ACCOMPLISHMENTS: - Grew $18MM in EBITDA after re-emergence through reestablishing go to market and revenue operations practices across new brand portfolio. - Created new category media brand, resulting in $950MM private equity sale. - Led brand overhaul; changed from Answers.com to Multiply. Developed methodology and crafted brand story that elevated advertisers’ presence and created value for audience and brand. - Successfully guided teams and pivoted business model during major organizational changes (three times in three channels with three teams) through acquisitions, layoffs, Chapter 11 bankruptcy, and subsequent reemergence.
Director Of Marketing
2014 - 2016
Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories. SELECTED ACCOMPLISHMENTS: - Led integration following acquisition. Reconfigured, rightsized, and positioned teams for growth marketing initiatives. - Drove growth through Domino.com acquisition. Researched and conducted due diligence as acquisition team member. - Generated $214MM revenue through effectively shifting and scaling from paid search strategy to paid social strategy.
Senior Marketing Manager (SEO, PPC & SEM)
2010 - 2014
Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings. SELECTED ACCOMPLISHMENTS: - Established robust marketing team; grew team from 3 to 4 team members. - Grew annual spend 40% ($30-$50MM) through building strong team and developing important partner relationships. - Generated revenue by cultivating paid search marketing, SEO, paid/organic social, publishing, and revenue operations. - Reduced cost per click while scaling and growing function by identifying new opportunities and guiding advertising strategy.
Senior Marketing Analyst
2009 - 2010
Created and launched second-tier online advertising sources with alternatives search engines. Managed 12 alternative ad networks and built marketing team to oversee growth and expansion, designed training materials for team, and established new traffic sources in search, in-text, and contextual networks.
Senior Internet Marketing Associate
2008 - 2009
Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for client Web properties.
Co-President
2008 - 2008
Arch City Marketing was an online marketing firm specializing in search engine optimized Web sites, affiliate marketing, Email marketing, paid search marketing, direct mail, radio, TV, print, social media, blog advertising, and design. We do it all and we work with only talent found in Saint Louis, Missouri
Marketing Operations Coordinator
2007 - 2008
Implemented and tracked search engine optimization strategies across all business units. Planned, delegated, and executed the successful launch of new e-commerce sites. Led growth of email marketing strategy from one to three business units. Created seasonal promotions, split tests, and other initiatives to increase sales and conversions. Provided leadership, coaching, and supervision for the marketing department of eight employees.
Director of Marketing
2006 - 2007
Coordinated development of micro-site and CPC advertising with an advertising agency. Tracked and monitored two Web Sites simultaneously ensuring search engine ranks prevailed and content was relevant and updated weekly.