Justine Watkins

Founder & CEO

2022 - Current

Supercharging Business - Fueling Brands, Founders & Tastemakers Empower brands, founders, and tastemakers by providing strategic advisory and support during pivotal transitions and growth. Expertise includes strategic vision, positioning, marketing and communications strategy (local & global), funding pathways, revenue-generating products, brand equity development, and cultivating a winning team culture.

Chief Marketing Officer - Triller Inc. Companies

2019 - 2022

Triller, VERZUZ, Triller Fight Club, FITE, BKFC, Thuzio, PFC, Amplify.ai, Fangage, Julius, Assembly for Black Creators, CLIQZ, Crosshype

Partner & CEO

2018 - 2022

Co-Founder

2016 - 2018

CEO Amnet US

2014 - 2016

Directed the vision, strategy, and growth of the largest programmatic market within the Dentsu Network, with full P&L ownership. Spearheaded transparency initiatives and achieved market-first innovations for the brand, clients, and network businesses, including Carat, Vizeum, iProspect, and Posterscope. Managed direct relationships with major TV, press, radio, digital media partners, as well as technology and data platforms. Under my leadership, the business expanded to over 230 experts across seven U.S. states and received industry accolades, including "Best Place to Work" by AdAge and Crain's for culture and exceptional retention in a competitive environment.

Managing Director - Connected Audience & Technology Division

2011 - 2014

In a newly created role following the Dentsu acquisition and merger with Aegis Media, I was responsible for Data, Technology, and the Connected Audience Division for the group. My responsibilities included shaping the vision, managing partnerships, and overseeing P&L. I also led and supported the Presidents of the following businesses: -AMNET: Programmatic experts within the Dentsu Group -Columbus: Australia's largest search and digital performance agency -iProspect: Global digital performance agency

Managing Director - Performance

2010 - 2012

Post the Aegis Media acquisition of Mitchell Communication Group in 2010, as Aegis Media's Country MD for Search & Performance I successfully developed & led both Columbus & iProspect business' to be the largest, most profitable, market leading specialist in Australia & New Zealand including group level for Asia Pacific.

Managing Director

2007 - 2011

From inception to scale, I built Columbus Search into the largest Search and Performance Marketing Agency in Australia and New Zealand by revenue and headcount. Under my leadership, Columbus was recognized as the No. 1 leading agency in APAC by Google. The agency, initially independently owned by Mitchell Communication Group, was later acquired by Dentsu Aegis Network in 2010.

Sales & Marketing Director

2005 - 2007

Sector Manager/Account Director

2003 - 2005

Sales & Marketing Manager

2001 - 2003