Justine Watkins
Founder of The Creative Coax
Justine Watkins
Founder of The Creative Coax
London, England
Overview
Work Experience
Founder & CEO
2022 - Current
Supercharging Business - Fueling Brands, Founders & Tastemakers Empower brands, founders, and tastemakers by providing strategic advisory and support during pivotal transitions and growth. Expertise includes strategic vision, positioning, marketing and communications strategy (local & global), funding pathways, revenue-generating products, brand equity development, and cultivating a winning team culture.
Chief Marketing Officer - Triller Inc. Companies
2019 - 2022
Triller, VERZUZ, Triller Fight Club, FITE, BKFC, Thuzio, PFC, Amplify.ai, Fangage, Julius, Assembly for Black Creators, CLIQZ, Crosshype
Triller is an AI-powered music video app that enables anyone to make professional videos, effortlessly.
Raised $333,000,000.00 from ClearVue Partners, Falcon Capital and Fubon Financial Holdings.
Partner & CEO
2018 - 2022
Bonin Ventures is a venture capital firm.
Co-Founder
2016 - 2018
CEO Amnet US
2014 - 2016
Directed the vision, strategy, and growth of the largest programmatic market within the Dentsu Network, with full P&L ownership. Spearheaded transparency initiatives and achieved market-first innovations for the brand, clients, and network businesses, including Carat, Vizeum, iProspect, and Posterscope. Managed direct relationships with major TV, press, radio, digital media partners, as well as technology and data platforms. Under my leadership, the business expanded to over 230 experts across seven U.S. states and received industry accolades, including "Best Place to Work" by AdAge and Crain's for culture and exceptional retention in a competitive environment.
Managing Director - Connected Audience & Technology Division
2011 - 2014
In a newly created role following the Dentsu acquisition and merger with Aegis Media, I was responsible for Data, Technology, and the Connected Audience Division for the group. My responsibilities included shaping the vision, managing partnerships, and overseeing P&L. I also led and supported the Presidents of the following businesses: -AMNET: Programmatic experts within the Dentsu Group -Columbus: Australia's largest search and digital performance agency -iProspect: Global digital performance agency
Managing Director - Performance
2010 - 2012
Post the Aegis Media acquisition of Mitchell Communication Group in 2010, as Aegis Media's Country MD for Search & Performance I successfully developed & led both Columbus & iProspect business' to be the largest, most profitable, market leading specialist in Australia & New Zealand including group level for Asia Pacific.
Dentsu is a Japanese international advertising and public relations company that provides a wide range of services in the global business.
Managing Director
2007 - 2011
From inception to scale, I built Columbus Search into the largest Search and Performance Marketing Agency in Australia and New Zealand by revenue and headcount. Under my leadership, Columbus was recognized as the No. 1 leading agency in APAC by Google. The agency, initially independently owned by Mitchell Communication Group, was later acquired by Dentsu Aegis Network in 2010.
Sales & Marketing Director
2005 - 2007
Sector Manager/Account Director
2003 - 2005
Sales & Marketing Manager
2001 - 2003