Kaitlyn Yong
Group Product Manager at Credit Karma
San Francisco, California
Overview
Work Experience
Group Product Manager
2022 - Current
• Leading strategy on Credit Karma’s largest revenue driving product, the credit card marketplace: https://www.creditkarma.com/credit-cards • Product owner of Karma Guarantee: "you'll be approved or CK will pay you $50"
Senior Product Manager
2019 - 2022
• Launched 3 key partners (Wells Fargo, Apple, and Discover) during the COVID-19 pandemic leading to an incremental $XXXM in revenue and diversification of credit card offers to 110M+ US customers • Launched CCU insights, reviews revamp, CCPA functionality, similar offers, and numerous feature improvements that lead to stat sig lifts in SEO, engagement, and retention • Launched A/B test on Approval Odds that led to a stat sig +XX% lift in revenue per user
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
Raised $868,000,000.00 from Employee Stock Option Fund and Silver Lake.
Advisor
2018
Hack the North is Canada's most influential, student-run, non-profit tech event that brings together over 1000 students from around the world to the University of Waterloo to collaborate and create something extraordinary in 36 hours.
Co Director
2015 - 2017
• Directed Canada’s biggest tech event with 250 submitted projects from 1100 students across 30 countries in 2017 • Managed a team of 200 which included organizers, volunteers, and faculty members that launched 7 products in 6 months to 6500+ users, including: Android and iOS app, web application portal, and various internal dashboard tools • Led a $XXX,XXX fundraising campaign while building strategic partnerships and structured deals; speakers include Vinod Khosla, Chamath Palihapitiya, Sam Altman, and Prime Minister Justin Trudeau
Scout
2021 - 2024
Product Consultant
2022 - 2022
• Identified market opportunity and customer needs for capital lending • Presented business case for developing a new capital product • Built the MVP for beta users to compare eCommerce financing options (Brex, Wayflyer, Shopify, Clearco, Line of Credit, Inventory Financing, Bank Loan, SBA Loan)
Banking that helps brand owners make smarter decisions
Raised $17,000,000.00 from TriplePoint Capital.
Scout
2019 - 2021
Looking for early stage companies to invest in!
Campus Ambassador
2017 - 2018
• Representative and point of contact for Sequoia Capital at the University of Waterloo • Identified technology trends, high potential startups and key entrepreneurs in the Toronto, Waterloo, and Vancouver • 1 of 20 student leaders chosen from across North America and the only Canadian university invited to participate in the program
Sequoia Capital is a VC firm that invests in startups in the energy, financial, enterprise, healthcare, internet, and mobile industries.
Senior Product Manager
2020 - 2021
• Led projects on Experimentation (underwriting & risk), Treasury (ClearCard), and Core Experience (onboarding & customer dashboard) • Built the infrastructure for A/B testing and data tracking • Revamped sign up experience and core application flow for inbound leads: https://my.clearbanc.com/direct/signup-capital
Product Manager and [In]bassador
2018 - 2019
• Led user experience research and go to market strategy for Q&A feature • Launched inaugural consumer in-app notification (26M+ users), new card infrastructure to standardize user experience, A/B test on weekly engagement email (2.3M sends), and an improve split-screen layout (10,000+ courses) for LinkedIn Learning
Find Jobs, Internships, and volunteer openings for teen students!
Founder
2014 - 2017
• Received $3,200 (EWB + Enbridge) in funding • Redesigned Girl Guides of Canada’s engineering curriculum for 95,000 girls • Ran 73% of events during National Engineering Month (Year: Number of Events) = (2014: 38 / 2015: 75 / 2016: 103 / 2017: 168)
Product Manager
2017 - 2017
• Launched Learn Mode to teach foreign languages to 40M users • Proposed new go-to-market strategy by planning a complete revamp of the platform’s video player • Conducted user research and launched A/B test that increased overall clickthrough rate by 26% and page views by 148% (1.2M) on home page experience
Viki is a prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners.
Raised $24,300,000.00 from Singtel Innov8.
Product Manager
2017 - 2017
• Launched 5 growth experiments and pushed 3 feature improvements to production • Implemented an email drip campaign that increased mobile sessions per month by 2.3% • Improved new user experience through revamp of welcome email and onboarding flow
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
Raised $56,000,000.00 from Elevation Partners.