KC

Karen Crawford

Group Fitness Instructor at Life Time Inc.

Sacramento, California

Overview 

Karen Crawford is an accomplished entrepreneur and fitness enthusiast based in Sacramento, California, with a diverse background in market research, marketing strategy, and business planning. She has successfully co-founded and served as CEO of New Wallet Inc., while also holding key roles at impact Venture Capital and Velocity Venture Capital, showcasing her expertise in strategic consulting and investment analysis. Karen's career highlights include founding her own company, New Wallet Inc., and her roles at impact Venture Capital and Velocity Venture Capital, where she honed her skills in strategic thinking and market analysis.

Work Experience 

LT

Life Time Inc.

  • Group Fitness Instructor

    2019 - Current

Life Time is a health service provider that designs, builds, and operates fitness centers.

Raised $806,000,000.00 from Norwest Equity Partners (NEP), Patricof & Co. Ventures and Norwest Equity Partners (NEP).

lifetime.life
iV

impact Venture Capital

  • Investment Support Analyst

    2016

    Research and support investment trends and potential investment targets. Draft, edit and review communications with LPs. Administrative support including travel, expense reimbursement, and communication with vendors.

Impact Venture Capital invests in early stage IT startups, with a focus on TMT, Civic Tech, Cyber Security, FinTech, and Data Analytics.

impactvc.com
NW

New Wallet Inc.

  • Co-Founder/CEO

    2012 - 2016

    Consumer products company focussed on innovative products that simplify life.

New Wallet is a developer of a smart wallet and digital platform intended to offer an all-in-one wallet and phone case for its customers.

newwallet.com

Velocity Venture Capital

  • Investment Analyst

    2012 - 2014

    Duties included research, analysis, valuation, liquidation, and reporting of ownership positions in portfolio companies for Oracle Corporation (NYSE: ORCL). Researched potential acquirers and provided active support on liquidation of assets.

CampusEngine

  • Co-Founder and Director of Corporate Communications:

    1997 - 2000

    Developed content for a variety of communication tools including a quarterly newsletter, a weekly newsletter, press release development, website, corporate brochure, and customer communications. Editorial review over all marketing content. Role also called for the research and development of marketing and product plans. As a co-founder and in the spirit of a start-up, my duties spanned many areas including: HR, business development, sales and marketing.

Campbell, Benn, and Taylor

  • Senior Tax Accountant

    1997 - 2000

    Tax preparation, work- paper creation, tax return review of personal and business tax returns as well as trust and estate returns. A small portion of audit work was completed with a local agriculture business client.

P

PwC

  • Senior Tax Associate

    1994 - 1996

    Work with this International accounting firm included business analysis and strategic tax planning for individuals and businesses including choice of entity, business and asset acquisition and tax impact analysis. Participated in a large R&D tax credit research project for a large public company as well as expatriate returns.

Education 

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