KV

Katalina Veal

Business Intelligence Manager at Firefly Aerospace

Austin, Texas

Overview 

Katalina Veal is currently the Business Intelligence Manager at Firefly Aerospace in Austin, Texas, where she specializes in Microsoft Power BI and relational data modeling. With a background in product strategy and operational streamlining, Katalina has previous experience as a founder, product manager, and private equity analyst, showcasing her expertise in leadership and strategic decision-making.

Work Experience 

  • Business Intelligence Manager

    2024 - Current

Firefly Aerospace is an end-to-end responsive space services company that provides space access for government and commercial customers.

Raised $746,557,023.00 from GiantLeap Capital, Human Element VC and RPM Ventures.

  • Founder & Product Owner

    2023

    • Partnering with a MLOps engineer to develop an AI-powered meal planning platform focused on health optimization via personalized recipe recommendations; grew to 537 users in 3 months • Reducing churn by synthesizing user needs and enhancing MVP (e.g., Instacart API and weekly meal prep reminders) based on pain point frequency and technical feasibility

  • Strategy Consultant, Founder

    2020

    - Conducted a comprehensive analysis of lead generation agency’s sales funnel, identified primary bottlenecks, and implemented automated solutions - increased average upsell value by 35% to date - Designed and executed on personal trainers’ strategic scale plan: automated the transformation of long form content into short form modules, creating a net-new distribution channel, leading to $45k of revenue growth year-over-year

  • Product Manager

    2023 - 2024

    Self-motivated, disciplined and organized AI & ML product developer transforming the reactive, post-loss insurance paradigm into a proactive and user-friendly model that mitigates risk exposure via predictive analytics and innovative product personalization.

Founded in 1997, Homesite Group Incorporated offers a wide range of insurance products including home, renters, condo, auto and commercial.

  • Investor & Product Manager

    2021 - 2023

    Ensemble is a modern early-stage venture capital firm that leverages its internal team of data scientists and engineers to identify, invest in, and support top 1% teams. We leverage our internal data science platform to bubble up highly-relevant candidates for executive roles founders need in order to scale. Top talent is scarce and hiring correctly the first time around is challenging and time consuming. Let us help build your Ensemble.

Ensemble is a modern early-stage venture capital firm that is backed by category-defining operators and investors.

  • Private Equity Analyst

    2020 - 2021

PinBridge will provide contract, contract to hire, and direct hire placement services.

  • Private Investments Co-op

    2019 - 2019

  • Financial Analyst Intern

    2019 - 2019

Carbonite provides internet-based backup solutions for individuals and businesses.

Raised $191,198,900.00 from IVP.

  • Investment Operations Co-op

    2018 - 2019

    Utilized Excel Macros/VBA to achieve an 85% reduction in manual reporting processes, eliminating need for a dedicated resource.

Clough Capital Partners is a multi-strategy alternative asset management firm.

  • Associate Product Manager Intern

    2018 - 2018

InsideTracker features its platform that analyzes and tracks key biochemical and physiological markers.

Raised $18,200,000.00 from BASF Venture Capital, OurCrowd, PeakBridge and Cornucopian Capital.

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