Katalina Veal
Business Intelligence Manager at Firefly Aerospace
Katalina Veal
Business Intelligence Manager at Firefly Aerospace
Austin, Texas
Overview
Work Experience
Business Intelligence Manager
2024 - Current
Founder & Product Owner
2023
• Partnering with a MLOps engineer to develop an AI-powered meal planning platform focused on health optimization via personalized recipe recommendations; grew to 537 users in 3 months • Reducing churn by synthesizing user needs and enhancing MVP (e.g., Instacart API and weekly meal prep reminders) based on pain point frequency and technical feasibility
Strategy Consultant, Founder
2020
- Conducted a comprehensive analysis of lead generation agency’s sales funnel, identified primary bottlenecks, and implemented automated solutions - increased average upsell value by 35% to date - Designed and executed on personal trainers’ strategic scale plan: automated the transformation of long form content into short form modules, creating a net-new distribution channel, leading to $45k of revenue growth year-over-year
Product Manager
2023 - 2024
Self-motivated, disciplined and organized AI & ML product developer transforming the reactive, post-loss insurance paradigm into a proactive and user-friendly model that mitigates risk exposure via predictive analytics and innovative product personalization.
Investor & Product Manager
2021 - 2023
Ensemble is a modern early-stage venture capital firm that leverages its internal team of data scientists and engineers to identify, invest in, and support top 1% teams. We leverage our internal data science platform to bubble up highly-relevant candidates for executive roles founders need in order to scale. Top talent is scarce and hiring correctly the first time around is challenging and time consuming. Let us help build your Ensemble.
Private Equity Analyst
2020 - 2021
Private Investments Co-op
2019 - 2019
Financial Analyst Intern
2019 - 2019
Investment Operations Co-op
2018 - 2019
Utilized Excel Macros/VBA to achieve an 85% reduction in manual reporting processes, eliminating need for a dedicated resource.
Associate Product Manager Intern
2018 - 2018