KV

Katalina Veal

Business Intelligence Manager at Firefly Aerospace

Austin, Texas

Overview

Work Experience

  • Business Intelligence Manager

    2024 - Current

  • Founder & Product Owner

    2023

    • Partnering with a MLOps engineer to develop an AI-powered meal planning platform focused on health optimization via personalized recipe recommendations; grew to 537 users in 3 months • Reducing churn by synthesizing user needs and enhancing MVP (e.g., Instacart API and weekly meal prep reminders) based on pain point frequency and technical feasibility

  • Strategy Consultant, Founder

    2020

    - Conducted a comprehensive analysis of lead generation agency’s sales funnel, identified primary bottlenecks, and implemented automated solutions - increased average upsell value by 35% to date - Designed and executed on personal trainers’ strategic scale plan: automated the transformation of long form content into short form modules, creating a net-new distribution channel, leading to $45k of revenue growth year-over-year

  • Product Manager

    2023 - 2024

    Self-motivated, disciplined and organized AI & ML product developer transforming the reactive, post-loss insurance paradigm into a proactive and user-friendly model that mitigates risk exposure via predictive analytics and innovative product personalization.

  • Investor & Product Manager

    2021 - 2023

    Ensemble is a modern early-stage venture capital firm that leverages its internal team of data scientists and engineers to identify, invest in, and support top 1% teams. We leverage our internal data science platform to bubble up highly-relevant candidates for executive roles founders need in order to scale. Top talent is scarce and hiring correctly the first time around is challenging and time consuming. Let us help build your Ensemble.

  • Private Equity Analyst

    2020 - 2021

  • Private Investments Co-op

    2019 - 2019

  • Financial Analyst Intern

    2019 - 2019

  • Investment Operations Co-op

    2018 - 2019

    Utilized Excel Macros/VBA to achieve an 85% reduction in manual reporting processes, eliminating need for a dedicated resource.

  • Associate Product Manager Intern

    2018 - 2018

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