Katey Caldwell

Founder, Managing Partner

2017 - Current

We are active investors, investing in people and companies doing great things. We make early stage investments in companies typically post launch, pre-seed, seed. We are looking for companies that are solving for quality of life, bringing something new to the table, and executing scalable business models. Beyond that we seek magnetic, tenacious, adaptable founders who aren’t afraid of the big ideas and ultimately ship great things.

Marketing, PR and Brand consultant at Various Mobile and E-Commerce Companies

2011 - 2017

Clients included: Top Chef, Kuato Studios, Dailycandy, AAA, Goko, Aquis, Odin, BB Dakota, Juice Beauty, Stone Cold Fox, Reformation, Los Angeles Sheriff's Department Developed innovative holistic growth plans and product features for a variety of clients in the fashion and consumer tech space Acquired a wide range of skills including: Product Management, Go-to-Market Strategy, Agile Software Development, Front-End Development, Product Design, Cross Platform Design, Web, Mobile, App Design, Experience Design (UX), Information Architecture (IA), Measurement Analytics Collaborated with business development, engineering, and product teams to create meaningful and effective user acquisition strategies Nourished a true passion for building and launching products, a strong knowledge of digital marketing, and a curiosity for being involved from conception to launch of features

Software Engineering Student

2017 - 2017

Languages: Python, JavaScript (AJAX, JSON), HTML, CSS, SQL Frameworks/Libraries: Flask, jQuery, NLTK, Bootstrap, Jinja Database/Industry Tools: PostgreSQL, Git, GitHub, Command Line

Digital Marketing

2015 - 2016

My time at Balmain and sister company Faith Connexion, empowered me to bring technology and process to an antiquated wholesale fashion brand Drove marketing process & tool alignment, cross-brand strategy, brand relationships, collaboration and goal development and measurement Developed and built out e-commerce platform and managed a distributed team of six by creating monthly team goals, tracking weekly progress, and facilitating 1 on 1 meetings Established and articulated product marketing vision and processes to create and grow a luxury shopping experience including: on-boarding, email marketing, product discovery, and social engagement across our web and native mobile platforms

Co-Founder

2013 - 2015

Co-founder of dating app funded by 500 Startups Responsible for market need analysis, requirements gathering and releasing planning of products, managed growth and user acquisition Co-managed new product lifecycle from strategic planning to tactical activities Created and implemented go-to-market plan that added more than 2000 users pre-launch (via web app) and 10,000 users after shipping the first version of our iOS app

Director of Communications

2012 - 2013

•Unified branding across all of the public affairs and marketing managed social media channels and achieve significant increases in the number of social media participants in all channels, and specific tech markets •Publish fresh, rich content to our iSnap clients and users on iSnap blog •Crafted and distributed press releases for both new product launches, and secure iSnap coveted tech coverage •Development of SEO marketing keyword research, and implementation of keywords •Copywriting, copy editing and Web Copy responsibilities

Growth Manager

2012 - 2013

Developed and implemented framework for prioritizing growth-specific product improvements to customer on-boarding and dashboard for a hardware product Defined company growth objectives and organized testing rhythm and measurement tools (Google Analytics, Optimizely, Mixpanel) Experience working in a cross functional team including engineering, analytics, design, marketing, and product marketing to execute designed growth tests While leading growth, our team at iSnap reached pivotal milestone of 1 M photos

West Coast Editorial Assistant

2008 - 2009