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The entry-level conundrum: building a chic work wardrobe when you’re not making enough money to…
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KP
Katherine Power
Partner at Greycroft
West Hollywood, California
Overview
Katherine Power is the Founder & Chairman of MERIT Beauty and Versed Skincare, with a background as a Co-Founder of Avaline Wine and Partner at Greycroft. She has a successful track record in building and leading multiple successful consumer-focused brands, demonstrating expertise in brand development and digital marketing.
Power has excelled in creating and growing direct-to-consumer brands in the cosmetics and skincare sectors, showcasing her skills in content strategy, online advertising, and social media marketing. Her current role as Founder & Chairman of MERIT Beauty highlights her ability to drive innovation and success in the beauty industry.
Work Experience
Founder & Chairman
2020 - Current
MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet. The antidote to the overwhelming, excessive world of beauty — we simplify what it means to get ready.
MERIT Beauty is a cosmetic brand company that offers luxury skincare products.
Raised $20,000,000.00 from Sonoma Brands Capital, Marcy Venture Partners and L Catterton.
Founder & Chairman
2018
Versed is a clean, community-fueled skincare that is sold direct-to-consumer, and in retail chains like Target, Walmart, Boots (UK), and Shoppers Drug Mart (Canada).
Co-Founder, Board of Directors
2018
Avaline is clean wine company created by Cameron Diaz and Katherine Power. Avaline produces a range of clean wines made with organic grapes that are full of natural goodness and free from dozens of unwanted and undisclosed extras. It’s wine at its purest, created with discerning drinkers (and friends) in mind, who embrace the pleasure of a whole life and a relaxed approach to wellbeing. www.drinkavaline.com
Partner
2023
Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs of all backgrounds to build category-defining companies. The firm has raised over $3 billion in capital and has made over 400 investments since inception. At Greycroft, I lead early stage CPG investing alongside my partner and Greycroft Co-founder, Dana Settle.
Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.
Operating Partner
2020
Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
Advisor
2018
Baby2Baby provides low-income children ages 0-12 years with diapers, clothing and all the basic necessities that every child deserves. By distributing to non-profit partner organizations including homeless and domestic violence shelters, Head Start programs, foster care programs and children’s hospitals, Baby2Baby will serve more than 180,000 children in Los Angeles this year and tens of thousands more across the country through the Baby2Baby National Network
Baby2Baby provides diapers, and clothings for children in poverty.
Raised $1,000,000.00 from Colossal.
Co-Founder & Executive Chairman
2006 - 2022
Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday's most innovative publisher in 2018, Clique is a global media and consumer brands company that combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique is the parent company of leading digital content site WhoWhatWear.com and was founded in 2006. Over the past three years, Clique has developed a consumer products division, which launched in early 2016 with its first clothing, shoes, and accessories line sold exclusively at Target stores under the Who What Wear brand. With headquarters in Los Angeles, Clique also has offices in New York City, London, and Minneapolis, and has Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors. Clique Brands was acquired by Future Publishing in July of 2022.
Advisor
2014 - 2015
HelloGiggles is a website and media brand that covers pop culture, love, friendship, news and other topics important to women.
Raised $1,247,559.00 from Third Wave Digital, Michael Pierce, Eytan Elbaz, Deborah Benton, Rothenberg Ventures, BDMI and Pritzker Group Venture Capital.
West Coast Editor
2004 - 2006
ELLE magazine is your insider guide to fashion's most fabulous.
West Coast Editor
2004 - 2006