Keelby Tiellery Lascurain
Managing Partner at Ignición Empresarial
Keelby Tiellery Lascurain
Managing Partner at Ignición Empresarial
Mexico
Overview
Work Experience
Managing Partner
2023 - Current
Private Equity Fundless Sponsor firm seeking to acquire and actively operate established companies in Latin America with a proven business model and track record.
Co-Fundador
2018
XBA is an app where any manager or business owner can receive professional advice in different business areas from their phone in an easy and accessible way, with users in 7 Latin American countries.
SME Commercial Director
2019 - 2020
Develop strategies together with the responsible areas to boost the productivity of the sales force, implementation of commercial actions, monitoring of the KPIs of the General Management.
Retail Bank Strategy Director
2014 - 2019
Development and implementation of commercial strategies in conjunction with the business areas and segments. Incentive and evaluation of the performance of positions in the Retail Bank.
Payroll Product Manager
2013 - 2014
Develop the value proposition and business model of the payroll product, defining commercial strategies for each market segment from Corporates, government and SMEs.
Payroll Product Execution Manager
2011 - 2013
Development and implementation of a Sales Force of 112 people focused on attracting new value payrolls, generating 33,000 accounts per month, 30% of the commercial banking achievement. Generation of temporary work teams for the early attraction and linking of large groups (>5 thousand customers)
SME Business Developer
2010 - 2011
Responsible of CDMX for the placement of SME products through 59 sellers in retail branches and 27 in SME Centers. During 2010, it was possible to increase the share of market in SME loans by 15 bp and in POS by 12 bp.
SME Advisor
2008 - 2009
Profitability of current SME portfolio, and attraction of new clients, promoting services such as simple and revolving credit, payroll, POS, deposits and insurance.
SME Risk Analyst
2007 - 2008
Analysis of small and medium enterprises lines of credit (traditional and parametric), point of sales, and another specialized financial services.