KF

Kelly Ford

Non-Executive Director at 10X Investments

Berlin, Berlin

Overview

Work Experience

  • Managing Director, Angel Investor

    2018 - Current

    Personal investing in (primarily Germany-based, at the moment) innovative startups. Some investments include: ClickClickDrive, deineStudienfinanzierung, Density, Exakt Health, 15Five, Henry Mobility, HUM Nutrition, Illumicell, Kenjo, Layer Software, N26, Spoke, Stenon (AgTech), Statusphere, Sudor, Talentspace,

  • Non-Executive Director

    2021

    Board member and marketing advisor for this leading South African independent passive asset manager. 10X helps ordinary people get dramatically better value for their investments and retirement savings.

  • Marketing Advisor

    2018

    Project-based and long-term marketing advisory services.

  • Chief Marketing Officer

    2015 - 2018

    Joined N26 when it had 65 employees serving 80K customers in 2 markets and two languages. As of July 2018 N26 had 400+ employees, >1 million customers across 17 markets and 5 languages, and processed >1 Billion Euros in monthly transaction volume. Built marketing team from 5 to 25, led all online and offline acquisition, retention, and branding activities, CRM, content, PR, and was an integral part of the company's fundraising including Series B ($40M) and Series C ($160M). In 2021 N26 became Germany's highest valued FinTech with a valuation of more than $9B.

  • Director Consumer Planning and Performance, Europe Middle East Africa

    2014 - 2015

    Expanded role to accelerate consumer growth in acquisition, retention, and engagement, working across all functions of PayPal and across all EMEA markets.

  • Marketing Director PayPal Germany, Austria, and Switzerland

    2012 - 2014

    Member of German management team and head of consumer and merchant marketing in Germany, Austria and Switzerland.

  • Head of Marketing, New York

    2011 - 2012

    Transitional role following eBay's acquisition of Hunch, and prior to my assignment to run marketing for PayPal in Germany.

  • VP of Marketing & Content

    2008 - 2011

    Led all marketing, content, PR, social media & communication activities, with significant involvement in product definition, analytics, and testing. Hunch personalized the internet by building a taste graph of the entire web. Company was acquired by eBay in November 2011, during which I led the extensive due diligence process.

  • Sr. Director of Marketing, McAfee SiteAdvisor

    2006 - 2008

    Continued to lead marketing (online/offline advertising, PR, site and blog content, distribution strategies) for SiteAdvisor, which was acquired by McAfee in April 2006. Managed creative and media agencies for online campaigns supporting all McAfee consumer products, and coordinated and expanded McAfee's paid and organic search activities globally.

  • VP of Marketing

    2005 - 2006

    Management team member of online consumer software startup, leading all marketing initiatives. Company was acquired by McAfee, Inc. in April 2006.

  • VP Marketing and Investor Relations

    2002 - 2005

    Managment team member and executive officer as head of marketing and investor relations, including leading Travelzoo to migration from NASDAQ small cap to general market as well as public capital investment rounds.

Education

Relevant Websites