Kelly McDaid

Market Assessment & Insight Lead

2023 - Current

Investor

2019

Investor

2019

Investor

2019

Investor

2019

Venture Scout

2020 - 2024

Ada Ventures is a pre-seed/seed venture capital firm which invests in underrepresented founders and markets.

Venture Partner

2020 - 2023

Ada Ventures is a $50m seed-stage fund investing in overlooked founders and markets. We aim to make venture capital truly accessible to the best talent in the UK & Europe, regardless of race, gender or background. In my role as venture partner, I've built and engaged a 90+ strong group of Ada Ventures scouts and continue to lead the growth of this programme. https://www.adaventures.com/

Chief Operating Officer

2021 - 2023

Unhidden Beauty is a venture backed beauty business creating fully customisable eyeshadow palettes. Our mission is to create a range of personalised beauty products to enable self expression, and help inspire conversations about definitions and standards in beauty.

Head of Global Content Partnerships, Coupons

2018 - 2020

Working alongside a selection of the world's highest circulating media titles (inc. Mirror, The Guardian, HuffPost, NBC News) to enhance their reader offering with best in market coupons content. This involves forming relationships across virtually all areas of the publisher’s core business - including editorial, commerce, product and SEO - to promote close integrations and creative exposure for our brands. Responsible for the end-to-end process: sourcing, securing, go to market, strategy, management and growth. I've headed up the growth of this new business pillar from one UK site to ten sites globally and a projected multi-million revenue line (includes team management responsibilities).

Head of Content Partnerships

2018 - 2019

Setting up this new business pillar and establishing a global team.

PR Manager

2017 - 2018

Heading up a new PR team at Invitation Digital, working across the company and its two key brands: vouchercloud & giftcloud. Establishing B2B and B2C coverage driving strategies, with weekly outreach campaigns coverage across print, online and broadcast. Highlights include: *securing prime-time editorial slot on This Morning, reaching our target audience on our peak traffic day of the year (Black Friday), resulting in our biggest surge in traffic to the website all year *managing the external comms for the company around the Groupon acquisition, a fundamental time in the history of the business

PR Account Director

2017 - 2017

PR Account Director responsible for leading strategy, campaign development and execution across the agency’s three highest billing clients - Virgin Atlantic, Celtic Manor and Spectrum Brands (Remington, Russell Hobbs, IAMS and Eukanuba). Development of scalable European campaigns, with toolkits created to cascade UK product launch campaigns across multiple European countries. Highlights include: securing full page editorial in Grazia for Remington, launching Virgin Atlantic’s Vivienne Westwood uniform and managing the media outreach for easyJet’s 30th birthday uniform in partnership with Cute Circuit, wearable tech and interactive fashion brand.

PR Account Manager

2015 - 2017