KS

Kenneth Salas

Founder of nuDesk

Los Angeles Metropolitan Area

Overview 

Kenneth Salas is a serial entrepreneur and investor known for building AI-powered sales and growth operations in the U.S. and Mexico, with a focus on the U.S. Latino market. He has successfully co-founded and led companies such as nuDesk and Camino Financial, showcasing expertise in growth strategies and operations management. Salas has a strong background in investments and finance, having worked at Palladium Equity Partners and Barclays Capital, and holds an MBA from Harvard Business School. His career highlights include founding successful ventures, implementing AI solutions for sales operations, and strategically investing in various sectors such as data services, logistics, and FinTech.

Work Experience 

  • Co-Founder & CEO

    2024 - Current

    I lead the development and execution of AI-powered growth operations, driving scalable solutions for financial services companies through nearshore talent hubs in Mexico.

  • Managing Partner

    2024

    I co-lead efforts to build and invest in the financial ecosystem driving the $1 trillion U.S.-Mexico economy. At Cintar, we aim to catalyze growth by providing patient capital, guiding digital transformation, and leveraging nearshore BPO services to create a portfolio of businesses with a vision of surpassing $1Bn in value.

  • Co-Founder & Chief Operating Officer

    2014 - 2023

    Cofounded an AI-powered community lender offering working capital loans to underserved micro-businesses. As the COO, managed the Company's growth strategy and oversaw all lending operations from sales to collections, while playing a pivotal role in strategic planning and organizational development as a key member of the executive team.

Camino Financial is an online finance company that offers business loans and wealth-building solutions to help small businesses grow.

Raised $169,550,000.00 from Community Investment Management and Community Investment Management.

  • Investment Analyst

    2010 - 2013

    Analyzed investment opportunities and monitored over 6 portfolio companies, orchestrating strategic transactions to drive company growth and operational excellence. Served on the Board of Wise Foods, a US-based branded snack company, and spearheaded efforts to sell Wise Foods to Arca Continental.

  • Financial Analyst

    2008 - 2010

    As an investment banker in the Financial Institutions Group, conducted comprehensive financial and business analyses to uncover capital market and M&A opportunities within the financial services industry, preparing pitch decks and industry updates for clients. Specialized is advising banks to acquire failing banks via FDIC-assisted deals during the financial crisis.

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