KP

Kenny Pratt

Vice President of Enterprise Initiatives at Dealer Tire

Salt Lake City Metropolitan Area

Overview

Work Experience

  • Vice President of Enterprise Initiatives

    2024 - Current

    Working closely with the partner team, I locate, assess, and recommend various internal and external opportunities for the Dealer Tire Family of Companies.

  • Board Chair

    2024

    Indie Square is the first nonprofit center in Utah. We provide a space for changemakers to work together, learn from each other, and prosper.

  • Founder

    2015

    Early stage venture investing as an angel, co-investor, and LP. Providing technical oriented strategy and management to a variety of businesses for which we have a vested interest in.

  • Chief Digital Officer (CDO) & Co-Founder

    2023 - 2024

    Manage SimpleTire's DTC business, our innovation incubator group, and our core company-wide digital teams including analytics, product, marketing, and technology.

  • CTO & Co-Founder

    2015 - 2023

    Oversight for the technology, product, commerce, and customer care teams of our direct to consumer business. Strategic investment from Dealer Tire in 2018.

  • Co-Founder

    2012 - 2015

    Building the foundation of our technology group & infrastructure.

  • Vice President of Development Tire and Wheel

    2014 - 2015

    I provide technical, strategic direction, and development for our suite of products geared towards the tire and wheel industry.

  • VP Technology

    2009 - 2015

    Created a vertically integrated suite of technology products for tire dealers. Partner in the business, acquired by ARI 2014.

  • VP Technology

    2008 - 2013

    Critical role in designing and developing database systems for the web applications DILLS™ and PILS® with subsequent consulting for Allegro. Partner in the business, acquired by CUNA in 2022.

  • Co-Founder

    2004 - 2009

    Responsible for the planning and implementation of our overall business direction through various channels. Development specialties of back office systems. Responsible for building and maintaining hosting network. Merged with TCS in 2009.

  • Owner / Founder

    1997 - 2004

    Providing web development services to the local market; where it all began from my bedroom while in high school. Subsequently became ThirstyPixel.

Education

Relevant Websites