Ketan Babaria
Chief Digital Officer at eHealth
Ketan Babaria
Chief Digital Officer at eHealth
Mountain View, California
Overview
Work Experience
Chief Digital Officer (CDO)
2023 - Current
NASDAQ: EHTH ~$450m Annual Revenue, ~1800 global employees Leading the following functions - Product Management - Design & User Research - Engineering - Analytics - Program Management - Info Sec & Cybersecurity - IT & Comm Ops
Chief Product Officer
2021 - 2023
With M1 Finance, you can invest, borrow, and spend with one easy-to-use platform. Hundreds of thousands of customers have entrusted us with over $5B+ of their money to help manage. The company has raised over $325M from an amazing group of investors, including SoftBank, Coatue, Left Lane, Jump Capital, Clocktower, Chicago Ventures, and others.
Chief Product Officer
2019 - 2021
Series-E funded real estate investment marketplace (Single Family Rentals, Fractional Ownership, Short Term Rentals etc.) with over $5B in transaction volume. • Led the digital transformation of the real estate investment experience by leveraging tech and data science. • Defined the company’s product vision, strategy, and roadmap. • New product initiatives led to rapid business growth (3x revenue), improved customer satisfaction (+22%), and superior operational efficiency (70% reduction in property listing time) • Launched a new product category (Built-to-rent) that resulted in multimillion-dollar incremental sales within 3 months. • Regularly updated the board on product & design strategy/initiatives and the resulting outcomes.
Head of Product (CPO)
2018 - 2019
• Led vision, strategy, and product definition of Identity Theft Protection business ($800m+ annual rev & 5+million paying customers). • Directly managed Product Management, Design, Data Science, and Engineering divisions (team size ~85) • Help grow the business from ~$600m to $800m+ in annual revenues and oversaw the biggest growth in subscriber count. • Identified long-term opportunities based on research and strategic analysis of the target market. • Drove the expansion of LifeLock products into new segments (Employee Benefits) and geographies (Japan, Canada). • Led the company integration efforts post-acquisition (LifeLock was acquired by Symantec).
VP Product & Technology - Customer Acquisition & Growth
2015 - 2018
• Responsible for managing online customer acquisition funnel across all channels. • Successfully implemented appropriate A/B testing methodologies, processes, and analytics. • Recruited, motivated, coached, and led a high performing team of engineers, PMs, designers, and analysts (team size ~25) • Improved online conversion by 70% (blended web and mobile). • Identified the need for platform refresh and completed the tech-stack overhaul in 2 months, leading to substantial performance (60% reduction in load times) and efficiency gains (CI/CD instead of monthly releases).
Sr. Director & Head of Product, D3 Incubation Unit
2014 - 2015
• Led a team of PMs, designers, engineers, and data scientists to define next-generation fintech products. • Built a high-performing team from scratch in San Francisco for the newly formed D3 Incubation unit. • Launched innovative app (Ideas) that recommends personalized local events/offers based on users’ transaction history. • Evaluated and modified the overall product execution process to reduce time-to-market for new products (Ideas launch was among the fastest in the organization’s history). • Steered all the legal, compliance, and internal audit conversations to ensure timely regulatory approvals. • Spearheaded the digital transformation efforts within the company. Created training bootcamps to enhance the skills of existing PMs & BAs. This led to the rapid adoption of product design/development methodologies like ‘Design Thinking’ and ‘Lean Startup’ within the company.
Director & Head of Product - Capital One Deals
2013 - 2014
• Managed the Capital One’s card-linked offers program (live to ~9 million customers). • Took ownership of a deeply underperforming product and turned around the weekly feedback metric from deeply negative to solidly positive in less than 2 quarters. • Restructured the team and defined processes to incubate new ideas while maintaining an in-market product.
Director of Product
2012 - 2012
• Responsible for the end-to-end merchant experience on LivingSocial.com. • Redefined the lead generation, onboarding and login experiences for new merchants resulting in 20% jump in sign-up conversion and $1.5 million in incremental quarterly revenue. • Launched new automated deal creation process, which resulted in $800,000 quarterly cost savings and 50% increase in merchant engagement. • Reduced payment related contacts by 50% and moved 9.3% cases to lower cost options.
Product Management
2011 - 2012
• Spearheaded the efforts to redefine the overall redemption experience for consumers and merchants. • Implemented a creative redemption tracking solution resulting in more than 80% cost savings. • Assembled a team of developers and designers to explore Point of Sale integration, resulting in multiple strategic options for Groupon (Loyalty, Business Intelligence etc.). • Led the definition and the beta launch of Groupon’s Point of Sale product.
Group Product Manager
2007 - 2011
• Defined the product vision and the product roadmap for PayPal Digital Goods product • Led a team of 20+ product managers on a company wide effort to implement the solution • Presented to the executive team monthly to keep them updated on the progress • Evangelized PayPal products at conferences (Streaming media, GDC, PayPal X, etc) • Launched this innovative product on time and under budget - simultaneously in 17 countries • Product was adopted within weeks of the launch by the key merchants in the target segments (Facebook, NYT, FT, Haymarket, Fairshare Music, Gaia online, etc)
Product Manager
2005 - 2007
Managed ‘Small & Medium Business’ (SMB) line of products which helped customers to accept payments • Oversaw product lines with $300+ million in annual revenues • Considered a subject matter expert in SMB e-commerce and regional payment preferences • Directed the development of a new path-breaking product which dramatically simplified merchant payment integration and also helped build a platform for internal innovation (patent pending). • Defined the strategy to expand the revenue sources beyond core transaction fees, which resulted in $2 million in incremental annual revenues • Ensured consistency in user experience across PayPal’s online checkout products and managed checkout conversion optimization
UI Software Engineer
2004 - 2005
• Led the development of a next-generation user interface and served as a leader in web technologies • Increased productivity by 20% by leading the re-architecture of the eBay prototyping website and creating a faster, more flexible user experience • Developed a knowledge management system to codify organizational learning and facilitate sharing of insights/experiences
R&D Engineer, Software
2002 - 2004
• Implemented software for the next generation Mass Spectrometer (C++ & C#.NET) • Designed the user interface for the internal tools and wrote the implementation code • Co-authored and published a research paper • Filed a patent for the new user interaction designed for analyzing data