Ketan Babaria
Chief Digital Officer at eHealth
Mountain View, California
Overview
Work Experience
Chief Digital Officer (CDO)
2023 - Current
NASDAQ: EHTH ~$450m Annual Revenue, ~1800 global employees Leading the following functions - Product Management - Design & User Research - Engineering - Analytics - Program Management - Info Sec & Cybersecurity - IT & Comm Ops
eHealth is an online source of health insurance information for individuals, families, and small businesses.
Raised $578,700,000.00 from H.I.G. Capital.
Chief Product Officer
2021 - 2023
With M1 Finance, you can invest, borrow, and spend with one easy-to-use platform. Hundreds of thousands of customers have entrusted us with over $5B+ of their money to help manage. The company has raised over $325M from an amazing group of investors, including SoftBank, Coatue, Left Lane, Jump Capital, Clocktower, Chicago Ventures, and others.
The Finance Super App
Raised $323,224,883.00 from Chaifetz Group, SoftBank Vision Fund, Clocktower Technology Ventures and Left Lane Capital.
Chief Product Officer
2019 - 2021
Series-E funded real estate investment marketplace (Single Family Rentals, Fractional Ownership, Short Term Rentals etc.) with over $5B in transaction volume. • Led the digital transformation of the real estate investment experience by leveraging tech and data science. • Defined the company’s product vision, strategy, and roadmap. • New product initiatives led to rapid business growth (3x revenue), improved customer satisfaction (+22%), and superior operational efficiency (70% reduction in property listing time) • Launched a new product category (Built-to-rent) that resulted in multimillion-dollar incremental sales within 3 months. • Regularly updated the board on product & design strategy/initiatives and the resulting outcomes.
Roofstock is an online marketplace for investing in leased single-family rental homes.
Raised $365,250,000.00 from Newton Investment Management, Lightspeed Venture Partners, Masco Ventures, JLL Spark, SVB Capital, Citi Ventures, Bain Capital Ventures, Empede Capital, SoftBank Vision Fund and Expanding Capital.
Head of Product (CPO)
2018 - 2019
• Led vision, strategy, and product definition of Identity Theft Protection business ($800m+ annual rev & 5+million paying customers). • Directly managed Product Management, Design, Data Science, and Engineering divisions (team size ~85) • Help grow the business from ~$600m to $800m+ in annual revenues and oversaw the biggest growth in subscriber count. • Identified long-term opportunities based on research and strategic analysis of the target market. • Drove the expansion of LifeLock products into new segments (Employee Benefits) and geographies (Japan, Canada). • Led the company integration efforts post-acquisition (LifeLock was acquired by Symantec).
VP Product & Technology - Customer Acquisition & Growth
2015 - 2018
• Responsible for managing online customer acquisition funnel across all channels. • Successfully implemented appropriate A/B testing methodologies, processes, and analytics. • Recruited, motivated, coached, and led a high performing team of engineers, PMs, designers, and analysts (team size ~25) • Improved online conversion by 70% (blended web and mobile). • Identified the need for platform refresh and completed the tech-stack overhaul in 2 months, leading to substantial performance (60% reduction in load times) and efficiency gains (CI/CD instead of monthly releases).
NortonLifeLock provides security, storage, and systems management solutions that help consumers secure and manage their information.
Raised $1,173,000,000.00 from Starboard Value.
Sr. Director & Head of Product, D3 Incubation Unit
2014 - 2015
• Led a team of PMs, designers, engineers, and data scientists to define next-generation fintech products. • Built a high-performing team from scratch in San Francisco for the newly formed D3 Incubation unit. • Launched innovative app (Ideas) that recommends personalized local events/offers based on users’ transaction history. • Evaluated and modified the overall product execution process to reduce time-to-market for new products (Ideas launch was among the fastest in the organization’s history). • Steered all the legal, compliance, and internal audit conversations to ensure timely regulatory approvals. • Spearheaded the digital transformation efforts within the company. Created training bootcamps to enhance the skills of existing PMs & BAs. This led to the rapid adoption of product design/development methodologies like ‘Design Thinking’ and ‘Lean Startup’ within the company.
Director & Head of Product - Capital One Deals
2013 - 2014
• Managed the Capital One’s card-linked offers program (live to ~9 million customers). • Took ownership of a deeply underperforming product and turned around the weekly feedback metric from deeply negative to solidly positive in less than 2 quarters. • Restructured the team and defined processes to incubate new ideas while maintaining an in-market product.
Capital One is a diversified banking company that offers early and later stage venture, and debt financing investments.
Raised $954,000,000.00 from Berkshire Hathaway.
Director of Product
2012 - 2012
• Responsible for the end-to-end merchant experience on LivingSocial.com. • Redefined the lead generation, onboarding and login experiences for new merchants resulting in 20% jump in sign-up conversion and $1.5 million in incremental quarterly revenue. • Launched new automated deal creation process, which resulted in $800,000 quarterly cost savings and 50% increase in merchant engagement. • Reduced payment related contacts by 50% and moved 9.3% cases to lower cost options.
LivingSocial provides an online local marketplace to buy and share things.
Raised $928,225,039.00 from U.S. Venture Partners, Amazon, T. Rowe Price, Lightspeed Venture Partners, Revolution, Grotech Ventures and J.P. Morgan Securities Inc..
Product Management
2011 - 2012
• Spearheaded the efforts to redefine the overall redemption experience for consumers and merchants. • Implemented a creative redemption tracking solution resulting in more than 80% cost savings. • Assembled a team of developers and designers to explore Point of Sale integration, resulting in multiple strategic options for Groupon (Loyalty, Business Intelligence etc.). • Led the definition and the beta launch of Groupon’s Point of Sale product.
Groupon is a deal-of-the-day website that offers discounted gift certificates usable at local or national companies.
Raised $1,387,000,000.00 from MIG Capital, RTP Global and Atairos.
Group Product Manager
2007 - 2011
• Defined the product vision and the product roadmap for PayPal Digital Goods product • Led a team of 20+ product managers on a company wide effort to implement the solution • Presented to the executive team monthly to keep them updated on the progress • Evangelized PayPal products at conferences (Streaming media, GDC, PayPal X, etc) • Launched this innovative product on time and under budget - simultaneously in 17 countries • Product was adopted within weeks of the launch by the key merchants in the target segments (Facebook, NYT, FT, Haymarket, Fairshare Music, Gaia online, etc)
Product Manager
2005 - 2007
Managed ‘Small & Medium Business’ (SMB) line of products which helped customers to accept payments • Oversaw product lines with $300+ million in annual revenues • Considered a subject matter expert in SMB e-commerce and regional payment preferences • Directed the development of a new path-breaking product which dramatically simplified merchant payment integration and also helped build a platform for internal innovation (patent pending). • Defined the strategy to expand the revenue sources beyond core transaction fees, which resulted in $2 million in incremental annual revenues • Ensured consistency in user experience across PayPal’s online checkout products and managed checkout conversion optimization
UI Software Engineer
2004 - 2005
• Led the development of a next-generation user interface and served as a leader in web technologies • Increased productivity by 20% by leading the re-architecture of the eBay prototyping website and creating a faster, more flexible user experience • Developed a knowledge management system to codify organizational learning and facilitate sharing of insights/experiences
EBay Ventures invests in disruptive companies that are revolutionizing the commerce landscape.
R&D Engineer, Software
2002 - 2004
• Implemented software for the next generation Mass Spectrometer (C++ & C#.NET) • Designed the user interface for the internal tools and wrote the implementation code • Co-authored and published a research paper • Filed a patent for the new user interaction designed for analyzing data