Koustubha Deshpande
Founder of Simplified
Koustubha Deshpande
Founder of Simplified
San Francisco Bay Area
Overview
Work Experience
Founder & CEO
2020 - Current
One app to create, collaborate and scale your marketing. Meet the powerful design platform that helps you create content, scale your brand, and collaborate with your team like never before.
Product Manager
2020 - 2020
Working on Messenger.
Product Management
2017 - 2020
I manage a team of Product Managers in San Francisco & Amsterdam (I am hiring*). The team is focused on user engagement, growth & monetization by maximizing the value of every customer interaction across Uber businesses. We build products to enable win back, cross-sell/upsell products by delivering most personalized experiences to riders and eaters at scale throughout the customer journey.
GM Product Innovation & Partnerships
2016 - 2017
Managed suit of products that enables partners, marketers and developers to reach tens of thousands customers. Lead the product innovation & partnerships team to build the products so Marketo customers can easily discover & deploy enterprise ready application in one click. Managed a team of product managers, engineers.
Head of Product
2014 - 2017
-- Integration of products post acqusition & launch of Mobile Marketing Automation product portfolios in Marketo's Marketing Universe. -- Lead a team of product managers & engineering to empower marketers to deliver contextually-informed messages on mobile by leveraging insights collected across multiple channels. -- Launched 0 to 1 products to enable location based as well as SMS marketing. Lead product management for Marketo's international expansion efforts including Japan market.
CEO & Co-Founder
2011 - 2014
CEO -- Raised venture capital funding ($XX Million) from top VCs. -- Negotiated the M&A for the company and managed the successful product acquisition and integration. -- Hired top-talent and built engineering, marketing, UX/UI, community, customer success orgs. Product Management (Mobile & Web apps, SDK's) -- Lead team through moderate pivots, Worked with customers, prospects to understand requirements & identify gaps in existing solutions then design a user interface. -- Built MVP which allowed mobile marketers to quickly run A/B tests, marketing campaigns and track analytics without technical hassle & redeployment of a mobile app. -- Managed Self serve to sign up & on-boarding flows. Optimized for better conversions. Technical Depth -- Developed a platform along with other engineers using Django, RabbitMQ, ElasticSearch, Redis, DyanmoDB, Amazon RDS, SCSS, JQuery bootstrap. Architected & developed mobile SDK for iOS, Android, PhoneGap. Speaking engagements and Press: - Thought leadership and speaking engagement on online mobile growth marketing, hacking, user acquisition.
Sr. Software Engineer, Mobile
2011 - 2012
I joined Tunein at very early stage and responsible for building mobile apps grounds up to handle millions of users every day. I lead mobile teams, created technical specifications and estimates for new features, then executed from start to finish. Worked closely with designers & convert wireframes and/or high fidelity comps to deliver simple, efficient and functional code. Also, I was involved with worldwide partners like Ford, Tesla, HTC, Samsung to deliver smallest possible code footprint to work across multiple devices (mobile, tablets, TV, Auto ) in multiple locales.
Co-Founder & CTO
2009 - 2010
Virtuon transforms sluggish and rigid businesses into flexible, scalable, and agile competitors. By leveraging virtualization and cloud computing solutions, Virtuon provides clients with the ability to quickly adapt to rapidly changing competitive landscapes. Virtuon know you’re operating in challenging environments, and plays a role of the co-pilot in business needs to excel. Virtuon provides cloud computing services , solutions, business consultancy, training , products development,
Software Engineer
2006 - 2008
Worked on various research and development products at BMC including Marimba , Remedy , ITSM, BladeLogic .A Fabricated Change and Configuration management solution with remedy to implement BMC Closed-loop Change and Configuration Management for Windows Vista™”.
Software Engineer
2005 - 2006
Developed web-based dynamic package for the tours and travels industry which will automatically manage the tour and will generate the best tour plan for the customers and give the best possible package as per the budget with various facilities such as email confirmation, car and hotel bookings, cancellations of the plan, profile updating, virtual tours.