KS

Krishna Subramanian

Founder of Unanimous Capital

San Francisco, California

Overview 

Krishna Subramanian is a highly accomplished Founder, Marketer, Investor, and Board Member based in San Francisco, California. With a strong background in mobile advertising and digital media, he co-founded successful companies like Captiv8 and Unanimous Capital, and has served in key roles at Velti and Yahoo, showcasing his expertise in new business development and strategic partnerships. Subramanian's career highlights include co-founding successful companies like Mobclix and BlueLithium, as well as making strategic investments in early-stage companies like Talk Local and ONEHOPE. His extensive experience in mobile technology, product marketing, and monetization has positioned him as a leading figure in the digital advertising industry.

Work Experience 

  • Co-Founder

    2015 - Current

    Captiv8 helps change the way the world connects to brands. Captiv8 has built a platform that organizes social data and makes it universally accessible and predictable. We provide products and services that connect brands to content creators.

Captiv8 is a full-service, end-to-end influencer marketing solution.

Raised $4,000,000.00 from Unanimous Capital and Beehive Capital.

  • Co-Founder

    2015

We work with early-stage startups solving meaningful problems—and help founders turn great ideas into market disruption at scale.

  • Board of Directors

    2012 - 2014

Mobile Marketing Association is a non-profit trade association representing all players in the mobile marketing value chain.

  • Chief Marketing Officer

    2011 - 2013

  • SVP, Advertising & Marketing

    2010 - 2011

    Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT.

Velti provides mobile marketing and advertising technology and solutions for brands, advertisers, mobile operators, and media groups.

Raised $32,034,118.00 from Viola Credit and Viola Credit.

  • Co-Founder

    2008 - 2010

    Founded the first mobile analytics platform that quickly morphed into one of the fastest and largest mobile supply side platforms. Responsible for advertising and product strategy for Mobclix. The largest mobile ad exchange: enabling over 50+ ad networks to reach targeted inventory across 35,000+ apps on iPhone, Android, Blackberry, and mobile web. Awards include: Techcrunch 50, Seedcamp, Always On 250, AdTech Limelight.

Mobclix, a mobile ad exchange network, offers an open marketplace platform and account management solutions for app developers.

  • VP Marketing

    2007 - 2008

Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services.

Raised $6,800,000.00 from Visa, SoftBank Capital, Sequoia Capital and Reuters Venture Capital.

  • Co-Founder, GM, New Business

    2007 - 2007

    Launched MingleNow - a social network that connects your offline life with your online life by allowing you to connect to the places you go and the people who go there.The places you like to go define you. MingleNow enables you to meet other people who are attracted to the same places. You can also use MingleNow to discover places in other cities and areas that attract the type of people and have the type of vibe you're looking for. Most importantly, MingleNow has a built in calender to organize your weekend without having to wade through calls, emails and IMs.

  • Co-Founder, Director of Product Management

    2006 - 2006

  • Co-Founder, Director of Marketing

    2004 - 2005

    BlueLithium is the leading data driven performance marketing company, using data from 145 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. BlueLithium was acquired by Yahoo! in September 2007 for approximately $300 million in cash.

BlueLithium is an online advertising network focused on serving ads based on behavioral targeting of its users.

Raised $11,500,000.00 from Walden Venture Capital and 3i Group.

  • Co-Founder

    2003 - 2007

    An online local guidance platform for the Indian metropolitan market. Lead the company through two successful rounds of funding and grew to company to employ 40 employees before leading it through a successful acquisition by publicly listed directory services company Infomedia 18 Ltd.

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