Kristin Thayer
Head of Partnerships at Watershed
Kristin Thayer
Head of Partnerships at Watershed
New York, New York
Overview
Work Experience
Head of Partnerships
2022 - Current
Advisor
2017
Senior Director, Sales and Account Management
2020 - 2021
Led a team of 35 talented sales, account management, support, and design specialists to drive revenue, and customer retention.
GM & Senior Director, New & Custom (Strategy, Business Development, Partner Management, Operations)
2019 - 2020
Built 1stDib's New & Custom furniture business from $0 --> $##M in GMV. Hired and led team of 22 across Business Development, Account Management, and Operations who brought ironic luxury design brands online via the 1stDibs Marketplace for the first time.
Director, Business Development & Strategic Partnerships
2017 - 2019
Business Development/Product Partnerships - Head of Travel Partnerships
2015 - 2017
- Led cross-functional team focused on product roadmap, partnership strategy, deal negotiation and execution for global airline, hotel, and OTA partnerships including Starwood/Marriott, United Airlines, Expedia, and Priceline - Owned go-to-market strategy and execution for new travel partnership product launches - Partnered closely with engineering and product to define broader developer platform product roadmap
Partner, Market Development
2013 - 2015
- Initiate and lead partnership deals between portfolio and Fortune 500 and Global 2000 companies - Advise portfolio companies on partnership, social, growth, and revenue model strategies - Start and grow NYC office, including developing and executing East Coast strategy, recruiting and training team, and building East Coast and European corporate partnership network.
Strategic Partnerships - Head of Olympics Partnerships, London 2012
2011 - 2012
- Led Facebook’s involvement in the 2012 Summer Olympic Games by integrating our Platform and products with >10,000 athletes, >200 organizing committees, >20 broadcasters, official sponsors, and audience - Coordinated efforts of our global sales, PR, partnerships, and marketing teams (>150 people) related to the Olympics
Platform Product Partnerships - Strategic Partner Development Manager
2010 - 2011
- Managed the launch of the “Open Graph” with >100 global partners by leading a crossfunctional, company-wide initiative across teams such as marketing, legal, PR, and engineering - Directed partnerships for the Facebook Platform by helping our top partners (e.g. Yahoo!, Demand Media, WSJ, FOX, YouTube, Yelp, Oprah) develop their social strategies and build personalized user experiences on their applications - Activated partners for product launches and shaped products based on partner feedback, including major launches such as the Like Button, Facebook Login, & Instant Personalization - Launched the Facebook Journalist Program to deepen ties with the journalist community and developed Facebook’s main communication channel for >150k journalists worldwide
Platform Insights - Data Analyst
2009 - 2010
- Analyzed performance trends for Platform and Credits (currency) to inform strategic decision making by top management - Created the groundwork and built the first suite of data reporting for Facebook Platform metrics
Platform Product Marketing - Program Specialist
2008 - 2009
- Developed and executed Facebook’s incubator program (fbFund REV) including selecting and advising 20 companies and investing >$500k - Wrote policies for Platform developers and formed scalable policy enforcement mechanisms to cover >1m applications
Co-founder and CEO
2007 - 2008
- Formulated and proved business model by forming partnerships with local bars and restaurants in Tucson, building the first model of the BarTab application on Facebook and the web, and raising a $25k grant from fbFund - Sold application to WebTab, which has a team of >15 employees pursuing the business model we conceived in Tucson
Education
Master of Business Administration
2012 - 2014
BS
2004 - 2008