Kristina Simmons
Managing Partner at Overwater Ventures
Kristina Simmons
Managing Partner at Overwater Ventures
San Francisco, California
Overview
Work Experience
Founder and Managing Partner
2021 - Current
Helping founders turn breakthrough science and tech into brands people love in human and planetary health. Some investments: Zero Acre Farms, Overture Life, Gameto, Overstory AI, Matter of Fact, Conceive, Fellow.
Board Member
2017
Chief of Staff & Investor
2017 - 2021
Investing in companies that make an impact and assisting them in their growth. Some investments: Overture Life, Daye, Higia, Spyce, Vitro Labs, Mighty Buildings, Casca, Tempo, WorkWhile, Gaiascope, Joywell, Kernel, Ori, Catch Some boards: Overture Life, Daye, Casca, AliveCor, Spyce, Ginger What we get excited about at KV: https://medium.com/@vkhosla/reinventing-societal-infrastructure-with-technology-f71e0d4f2355
Angel Investor and Advisor
2012 - 2018
Marketing and Business Development
2014 - 2017
Led areas including: Consumer marketing Brand strategy (created the initial brand strategy) Go-to-Market strategy Business development and strategic partnerships ( partnerships with Equinox, lululemon, Whole Foods, goop) Website and digital product (ran the launch of the website) Beta testing and consumer insights Experiential and influencer Marketing Commercial Marketing (building out our b2b business)
Partner
2013 - 2014
Emerging Products & Concepts
2011 - 2012
Responsible for leading and creating emerging experiences, concepts, and products to grow the lululemon business and brand including new product development (tech), go-to-market and product marketing strategies, and new brand strategies. Led mobile strategy, new products (OmFinder app), international GTM, men's brand + marketing strategy, partnerships/ BD, and innovation strategy for the company.
Digital + Brand
2010 - 2011
Led the global strategic direction and execution of all earned media and marketing initiatives for lululemon athletica. Managed high-performing teams including the social media team and digital guest education call center team (global team of 8, local team of 200+).
Online Marketing
2010 - 2010
Responsible for: the management, creation, direction and execution of lululemon's ongoing social media and online marketing strategy; led new digital innovations and vendor relations; social media and analytics.
Social Media
2008 - 2010
Developed interactive, multi-channel marketing programs and drove the execution of these channels, including social media and marketing programs for lululemon athletica from the ground up.
Local Marketing
2007 - 2008
Market research, marketing, and events. Managed team of 9 for LunaFest, film festival Luna sponsored.
Account Management
2007 - 2007
Worked on accounts for Dannon, ESPN, Queen Rania, Colgate, and new business opportunities.