Krzysztof Nowicki
Founder of LiveMarket
Krzysztof Nowicki
Founder of LiveMarket
Warsaw, Mazowieckie
Overview
Work Experience
CEO & Founder
2020 - Current
Live.Market - Comprehensive VideoCommerce Suite. Boost your ecommerce's engagement and sales by adding shoppable video widgets. Start your LiveStream of Revenue! Ride the wave of the new big thing in e-commerce. Uniquely showcase your products! Visit our website here: https://live.market/
Partner/ International Expansion
2020 - 2020
TakeTask operates already in such international markets as: Japan, South African Republic, Thailand. Hungary, Czech Republic, Slovakia, Russia, Germany. You can meet representatives during such international conferences as: TechCrunch Disrupt - USA, WebSummit - Lisbon, Japan IT Week, EuroShop - Germany, Slush - Finland, DLD - Israel and many more.
Interim Chief Growth Officer
2019 - 2020
Responsible for Overall Growth Strategy, Value Propositions, Marketing Management. I had accomplished rebranding from Task Management to Field Force Automation Software. Change in marketing communication had reflected in better response from a market. Separation of crowd-based solution to TaskHero brand cleared brand of TakeTask as B2B SaaS. We had raised another investment round and won deals with major retailers. I was highly engaged in the preparation of pitch decks for investors, represented company on startup contests. Other duties: pricing strategy, optimizing revenue stream, competitive intel, business process improvement, product marketing, event marketing, sales enablement. TakeTask - Operations Excellence Platform helps to digitally transform all routine duties at enterprise companies with the dispersed labor force. Empowering managers with powerful solutions that allow smooth assignment and execution tasks by the digitalization of paperwork. Used by biggest Retailers (Rossmann, Biedronka, TopMarket, CCC), Petrol Stations (Shell Poland, Slovakia, Czechia, Hungary) and FMCG companies. Easy to use software for reporting, workload distribution, merchandising and much more. www.taketask.com
Country Manager Poland
2017 - 2018
As a leader of a polish branch of Exponea(acquired by Bloomreach) I was responsible for business development, operations, marketing localization and headhunting of key employees. Strong cooperation with HQ in case of event marketing allowed to build strong, recognizable brand in Poland. I had helped to build partnerships with performance marketing agencies, such as iProspect (Dentsu) and improved revenue stream, keeping positive cashflow locally. Exponea transforms data into customer relationships. Built on top of a Customer Data Platform (CDP), Exponea’s marketing execution channels are fuelled by AI-supported decision-making. This enables the world’s top brands to deliver a personalized, omni-channel experience throughout the entire customer life cycle.
Marketing Director & Head of Omnichannel
2017 - 2017
Responsible for Marketing& PR, Business Development Strategy: Go to Market Strategy, Value Proposition, Growth Strategy, Corporate Partnership, Structuring of processes. Marketing Department Management, Sales Enablement, Tech Commercialization, Pricing Building, Customer Onboarding Planning, Cooperation with PR Agency, Omnichannel Strategies for Enterprise Customers.
Lecturer
2015 - 2017
Digital Marketing Postgraduate Studies; Subject of Marketing Automation http://marketinginternetowy.agh.edu.pl/
Sales Manager Poland
2014 - 2016
Responsible for Business Development of IgnitionOne to Enterprise Companies and E-commerce as well as Marketing & PR for CEE. Cooperation with Marketing Directors, Head of Digital. IgnitionOne's integrated platform handles the complexity of convergence, so you can focus on acquiring customers, optimizing conversions, and growing customer value. Sollutions offered: Website Personalization, Marketing Automation, Media Optimization, Mobile Geofencing, Programmatic, DMP.
Digital Strategy & Growth Consultant
2013 - 2014
Consulting in terms of Email-Marketing, Digital Marketing, and Business Development, Recruitment of Sales Teams. Few interim roles and short-term cooperation as a freelancer. First entrepreneurial experiences, cooperation with early-stage startups focused on digital media, analytics, advertising. With some of the mentioned below, I had cooperated in the following years with lower engagement as a sales representative. Fokus - smarter analytics - Analytical startup. Kwanko - https://www.kwanko.com/ - fresh affiliate marketing. KERRIS - https://kerrisgroup.com/pl - Online Marketing Agency & Software house. Cloud Technologies - https://www.cloudtechnologies.pl/en - data tech company. Eura7 https://www.eura7.com/ - Advertising agency. Clipatize https://www.clipatize.com/ - Advertising agency
acting Head of Business Development
2012 - 2012
Responsible for Business Development Strategy of SARE S.A. group, Enterprise Sales, Corportate Partnerships for companies: SARE, Mail-Media and Inis. Strong cooperation with Marketing Director, co-creation of content marketing initiatives, Public Speaking, representation of a SARE group in magazines. Product development of an e-mail marketing solution SARE, Competitve intel, Pricing Building. Consultancy on Digital Advertising and Performance Marketing for Customers : Digital Strategy, E-marketing, E-mail marketing, Database Marketing. Conversion Optimization. Lead Generation, Behavioral Targeting.
New Business Manager
2011 - 2012
New Business for SARE and Mail-Media: Direct and Agency Sales. Business Development SARE, Strategy, Consultancy in e-marketing for SARE’s Customers. Competition analysis, product development. Managed all formal sides of participation in big competition for different brands. Public Speaking. Affiliate Marketing, Database Marketing. Digital Strategy, E-marketing, E-mail marketing, Digital Advertising
Email Marketing Specialist
2010 - 2011
Platforma 3 was a new project of email marketing software launched by group K2 Internet within it's media house ACR (rebranded later as K2Media). I was responsible for area of e-mail marketing for customers of a media house and had an honor to participate in building marketing strategies for potential customers. Our team was constantly developing product to meet the demands of biggest brands in the market, such as IKEA, Leroy Merlin, PZU, PKO BP, Schober Group. I was responsible for client service, cooperation with K2 Advertising Agency in terms of email design, long-term email marketing strategy for customers, as well as product testing, competitive intel, research, database management, sales enablement, value proposition. K2 Internet was once biggest interactive group with polish capital delivering full spectrum of advertising and digital services. https://www.k2.pl/ https://k2precise.pl/
Promotion and Advertising Coordinator
2009 - 2010
New Business, E-marketing, Promotion, Media Planning,