Kuldip Hillyer
Limited Partner at Fusion Fund
Kuldip Hillyer
Limited Partner at Fusion Fund
San Francisco, California
Overview
Work Experience
Founder, CEO
2009 - Current
Enjoy growing Kugamon LLC, a fun, successful, highly profitable, debt-free business that I boot-strapped with no outside funding. Kugamon provides RevOps apps for Salesforce, such as Quote to Cash, Subscription Management, and Subscription Billing. Our RevOps apps are ranked #1 on the Salesforce AppExchange (Salesforce App Store) due to the success and recognition of our next generation Lightning-based CPQ technology. Competing apps in our segment are built to a Features/Functionality race. And you see it in their UI and customer feedback. Kugamon takes a different approach. When Kugamon was re-built on Lightning, we embraced the "App Empathy' design philosophy. App Empathy comprises 5 key principles: (1) Intuitive, every screen/click should be obvious in purpose, instinctive-like; (2) Simple, from button labels to page design, keep it simple; (3) User Centric, build with the user in mind; (4) Functional, it must not only look pretty, but be capable; and (5) Complete, address the entire process workflow and not what the User only sees. Recent Kugamon recognition: - Benchmark Winner: Kugamon Lightning CPQ (3 secs to load 100K Product Catalog) versus Salesforce CPQ (20 secs) - #1 in AppExchange for Quote to Cash, Subscription Management, and Subscription Billing - Front Page Listing in Salesforce AppExchange - Launched Channel Friendly Implementation Partner Program - 100+ Public Positive Customer Reviews
Limited Partner
2021
Limited Partner
2020
Sales Coach
2019
Help Alchemist Accelerator portfolio companies design and build their sales plan. Provide Enterprise Sales instruction to founders and CEO without Sales experience.
Startup Coach
2019
At Bravado, we advices Startup Founders and CEO on best practices on areas ranging from corporate governance to sales growth.
Angel
2010
A micro-early stage investment firm focusing on technology and nurturing exceptional talent.
Director, Sales and Marketing
2007 - 2009
At Glovia , a Fujitsu company, I run marketing, sales, and partner strategy & execution for new innovative order management SaaS application built on the Force.com platform: Glovia.com Order Management. Our app became the #2 most popular Salesforce.com Partner app within 6 months after launch. A Salesforce.com record! A accomplishment that has never been repeated with any other partner. Manage the Salesforce.com relationship (result: full technical support with exclusive access to new technology, extensive AE to CEO sales support for all customer introductions, and complete marketing support with Salesforce.com leading all efforts). Creating the model for how next-gen SaaS business are to be built. Build out marketing, inside sales, and support team; and establish a consulting partner network for implementations. Provide input to Fujitsu (Japan) on budget, schedule and execution expectations.
Director, Marketing
2007 - 2007
The 1st hire of the company. Involved during Pre-Fund stage, Described company’s business and subscription pricing model. Pitched business to investors. Authored company’s go-to-market plan. Established initial Developer and Partner programs, including API/web services integration toolkit.
Corporate Strategy
2005 - 2006
At Ariba, an enterprise software and services provider in spend management, I focused on the transformation of Ariba from a traditional software provider to more of a solutions provider, which blends software and services with an on-demand offering. I authored all on-demand package definitions (14 new offerings in 7 markets), price points, usage policies, and sales parameters. Lastly was principal in internal change management team in executing new on-demand policies throughout the company.
Strategic Marketing
2002 - 2005
At BEA Systems, an enterprise infrastructure software provider, I as a member in the Strategic Marketing group focus overall strategy concerning BEA's product profolio and licensing & pricing. Moreover, addtional resposibilites include articulating BEA's aquisition strategy from a marketing perspective. Prior, I handled messaging on the main WebLogic Platform product and pricing/packaging strategy of all products. Furthermore, I developed new account catergorization with Sales to allow easy mapping for new promotions and targeted campaigns (compliance rate within the sales organization reached 97% in the first role out). Also, while in the strategic marketing group, I participated in the defining of BEA's new solution selling strategy, which will result in shorter sales cycle, coordinated selling with partners, and higher average deal sizes.