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Laetitia De Panafieu

Investor at Astanor Ventures

Greater Paris Metropolitan Region

Overview 

Laetitia de Panafieu is a VC Investor at Astanor Ventures and part of the Investor Team at Sista, with a background in strategy consulting at Roland Berger and brand management at L'Oréal. She holds a Grande Ecole degree from HEC Paris and has expertise in investing in AgTech, Food and Beverage, and FinTech sectors. Laetitia de Panafieu has transitioned from roles at L'Oréal and Roland Berger to become a successful VC Investor at Astanor Ventures, specializing in early-stage investments in innovative sectors like AgTech and FinTech. She also contributes to the investment team at Sista, showcasing her diverse experience and strategic acumen in the venture capital industry.

Work Experience 

AV

Astanor Ventures

  • VC Investor

    2020 - Current

OV

Orange Ventures

  • VC Investor

    2017 - 2020

O

Orange

  • Orange Graduate Programme - Store Manager

    2016 - 2017

    The Orange Graduate Programme is a five-year individualized and structured development scheme aimed at Master-level graduates from business and engineering disciplines. Through three different rotations, it allows a deep understanding of the company, its main issues and challenges. • Assisted in opening the biggest Smartstore in Normandy (400 m2) • Monitored business performance and analysed individual and collective KPIs • Set the daily goals of the team through briefing sessions and incentive-based sales challenges • Managed and organized planning of a 30-person team • Led commercial excellence and customer satisfaction • Guided trainings on sales methods and disruptive products (connected objects, fiber etc.) • Participated in launching Orange Bank - IOBSP certification

RB

Roland Berger Strategy Consultants

  • Junior Consultant

    2015 - 2015

    • Conducted company and industry research • Contributed to shaping strategic plans through financial modelling • Worked on a very diversified range of industry (Telecoms, Food & Beverage, Chemicals, Aeronautics) - 3-month mission to elaborate the growth strategy of a $500M company, key player of the European food industry - 1-month mission to determine the digital transformation strategy for one of the leaders of the Canadian financial sector • Prepared client meetings and workshop sessions

L

L'Oréal

  • Assistant Brand Manager for Diesel & Cacharel

    2014 - 2014

    • Managed the two brands on French market • Independently organized an event in partnership with M6 (8K€ budget) • Actively participated in the launch of two new products on international market • Involved in the elaboration of retailers’ communication campaigns • Executed sales and KPIs follow-up • Led weekly industry and competition analyses

Crediaccion

  • Financial Analyst

    2013 - 2013

    Franco-Peruvian microcredit firm and investor in social programmes: • Evaluate clients' risk, audit their reimbursing capacity and decide on granting loans • Fully participated in fundraising process through meetings with investors • Supervised the modernization of the website • Preparation of an online presentation of the firm's financial statements on Mixmarket

Education 

Articles About Laetitia

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