Laira Brito

Investor Relations and Community Manager

2023 - Current

Principal

2022 - 2023

• Responsible for leading the daily routine of the fund and reporting to client account/ shareholder of the fund (LRSA) and senior leadership. • Responsible for the continuous search of potential investment opportunities and conducting analysis for evaluation. • Implementation of strategic connections and initiatives of the fund´s portfolio with Lojas Renner.

Associate

2021 - 2022

• Supported fund executives in the definition of the funds strategy and launching. • Established connections with other venture capital funds. • Implemented operational routines to ensure the smooth functioning of the fund's activities and processes. • Collaborated with the analysis and closing of investments (Logstore, Kavi and Radar).

Product Launch Manager

2021 - 2021

• Led ideation and strategy for Loft's new 'buy now pay later' product, defining its Profit and Loss (P&L) and overall strategy. • Conducted hypothesis tests with real customers and analyzed the market for product-market fit and viability. • Validated the product's go-to-market (GTM) approach through ten initial transactions (target KPI). • Oversaw the entire product launch process, coordinating cross-functional teams and executing the GTM strategy.

Consultor sênior

2021 - 2021

• Led daily operations and project management, including defining primary care strategy for state government and developing new businesses for a large corporation. • Led small consultant teams, ensuring successful project delivery and effective collaboration. • Supported leaders in framing organizational challenges into project proposals (problem-solving) Consulting projects conducted (non-exhaustive): • New Business Development project for a corporation (Healthcare digital product). • Development of the primary health care strategy for a Brazilian state Government. • Redesigning the operations of IGES Hospital´s ERs, resulting in the reduction of hospital overcrowding • Definition of a Brazilian state government´s four-year strategy. • Implementation and development of care pathways (stroke, obesity, and Woman and Child´s health) resulting in the reduction of the time from reception to treatment decision in stroke patients.

Consultor

2019 - 2021

Analista

2017 - 2019

• Executed various consulting projects

Analista júnior

2017 - 2017

• Supported the execution of consulting projects

Presidente Organizacional

2017 - 2017

Gerente de Consultoria

2016 - 2016

Consultora

2015 - 2015

Analista de negócios

2017 - 2017

As an intern at WeCare, I played a key role in supporting the development of commercial presentations, and identifying improvements in pitches and products. Additionally, I provided valuable assistance to the founders in various activities related to the startup's operations.

Analista comercial

2016 - 2017

I was responsible for developing and implementing the commercial operation strategy. This involved defining roles and routines, identifying key performance indicators (KPIs) for monitoring, conducting client pitches, and creating promotional materials for our services.

Estagiária de Trade Marketing

2016 - 2016

As a Trade Marketing intern, my main tasks included assisting the sales team with data reports, conducting market analysis to understand consumer trends and competitors, and helping create promotional materials like brochures and product displays.

Estagiária

2014 - 2014

I was responsible for various operational administrative activities, such as overseeing the financial planning of the unit by filling out and reviewing tools, organizing documents, proofreading published texts, among others.

Professora de Inglês

2013 - 2013

I mentored the language development of young children and pre-adolescents, planning and delivering classes, activities, and assessments.