Laura (lisowski) Cox
Fractional Chief Growth Officer (CGO), CoFounder of Oars + Alps
Miami, Florida
Overview
Work Experience
Founder, Fractional Chief Growth Officer (CGO)
2021 - 2024
Guiding early-stage companies in boosting their growth, analytics, and digital marketing efforts. Assisting businesses in expanding their online sales through practical steps like eCommerce optimization, CRM/email organization, social ads, affiliate marketing, SEO, SEM, and more. Taking a hands-on, data-driven approach, I establish a method for ongoing testing and fostering business growth.
Co-Founder, CMO (acquired)
2015 - 2021
Driven by the mantra "If the wind will not serve, take to the oars"; Oars + Alps was created in 2015 by two friends (Laura and Mia) with a desire for better, healthier skincare for their husbands. Oarsandalps.com offers premium natural skincare with powerful ingredients and launched to the market Nov 2016! Laura led the build and growth of the website including all lower funnel paid (SEM, Social, Affiliate), upper funnel paid (CTV, Partnerships), and CRM channels (email, segmentation). Additionally, Laura led the launch and growth of the brand on Amazon, employing a growth hacking approach that resulted in impressive year-over-year revenue growth rates for the brand.
Oars + Alps is a personal care brand that provides skincare, haircare, and body care products for men.
Raised $14,649,902.00 from Target Takeoff.
Sales and Measurement
2013 - 2016
Advising Fortune 100 companies on advertising strategies on both Facebook and Instagram, optimizing media budgets through product optimizations and testing. Core clients included Apple, GoPro, and T-Mobile.
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
Director of Consulting
2011 - 2012
Developed and executed digital marketing strategies for Fortune 100 clients with a focus on the Hong Kong market. Client industries included financial services, hospitality, B2B, luxury, and telecom.
Global brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.
Manager, Strategy & Analysis
2006 - 2010
Provided online marketing strategy and analytics to Fortune 100 clients in financial services, pharmaceuticals, auto insurance, and the airline industry.
Digitas is The connected marketing agency, relentlessly committed to help brands better connect with people through truth.
Intern, Automotive Intelligence
2004 - 2004
• Started and managed the competitive evaluations of peer sound systems. Tasks included creating surveys, creating the database to store the survey results, organizing vehicle evaluations, and presenting conclusions
Active Motion Control Business