Laura Easton
Business Strategist & Operator
Laura Easton
Business Strategist & Operator
Boston, Massachusetts
Overview
Work Experience
Business Operations Manager
2022 - 2022
Optiva was a seed-stage MedTech company dedicated to improving IVF success rates. I worked closely with the CEO to manage strategic initiatives and day-to-day business operations, including: investor relations, product procurement, OKR tracking, recruitment processes, Series A strategy, business & financial planning, and M&A options.
Investment Associate
2020 - 2022
Led investment into a women's health venture; was responsible for the tracking of, communications with, and advisory for over a dozen early-stage portfolio companies; and supported the recruitment, onboarding, and coaching of 2 new investment associates.
Investment Analyst
2018 - 2020
Real Ventures is a founding investor in the Canadian ecosystem and has invested in over 280 startups since 2007. As the Analyst for Real's pre-seed fund, I qualified over 1000 prospective investment opportunities, cross-sector and cross-technology stack; and supported over 50 investment decisions from start to finish via business, market and financial analysis, and legal diligence.
Digital Business Analyst
2016 - 2018
FCB Chicago is Chicago's oldest advertising agency, leveraging transformative ideas and storytelling to drive change. Within 3 months, I established a quantitative framework to highlight and prioritize new business opportunities for clients across the Financial, CPG, and Life Science industries; contributing to new business wins. In collaboration with strategy, dev, and analytics teams, I helped deliver 4 digital projects; leading technical and business requirement gathering and documentation.
Senior Research Associate
2016 - 2016
Research Associate
2015 - 2016
Forrester connects the dots between diverse and dynamic issues, to help Fortune 500 companies navigate pressing challenges and effectively drive digital transformation. As a RA, I managed the research cycle for 24 reports across Management Consulting, Digital Services, Big Data and Connected Technologies topics; and established a framework to track and analyze consultancy M&A activity, informing advisory calls and market trend reports.
Senior IT Consultant
2012 - 2015
As a Senior Consultant, I implemented mentorship and recognition programs to address lack of motivation in the workplace - improving IT troubleshooting skills and employee morale.
Research Consultant
2014 - 2014
Fletcher Spaght provides growth-oriented strategy consulting to emerging healthcare and technology companies. As a summer consultant, I fulfilled market and competitor analysis work for 3 clients concurrently; Developed market valuation and visualized strategic use cases for a telecommunications client; and led primary research (N>200) and survey recruitment to assess the market growth of video remote interpretation services in the US healthcare industry.
Office Manager
2012 - 2012
Aquaback Technologies is solving the world's water crisis with an innovative distiller that uses vapor compression technology. As an Office Manager, I supported patent filing and lab testing, and optimized document management processes.
Business Analyst Contractor
2011 - 2011
Analyzed master customer database to identify and resolve duplications; Processed customer orders in SAP to ensure efficient, effective sales management
President
2008 - 2011
Provided and managed quality aircraft detailing services for the interior and exterior of private airplanes