Laura Easton
Business Strategist & Operator
Boston, Massachusetts
Overview
Work Experience
Business Operations Manager
2022 - 2022
Optiva was a seed-stage MedTech company dedicated to improving IVF success rates. I worked closely with the CEO to manage strategic initiatives and day-to-day business operations, including: investor relations, product procurement, OKR tracking, recruitment processes, Series A strategy, business & financial planning, and M&A options.
Investment Associate
2020 - 2022
Led investment into a women's health venture; was responsible for the tracking of, communications with, and advisory for over a dozen early-stage portfolio companies; and supported the recruitment, onboarding, and coaching of 2 new investment associates.
Investment Analyst
2018 - 2020
Real Ventures is a founding investor in the Canadian ecosystem and has invested in over 280 startups since 2007. As the Analyst for Real's pre-seed fund, I qualified over 1000 prospective investment opportunities, cross-sector and cross-technology stack; and supported over 50 investment decisions from start to finish via business, market and financial analysis, and legal diligence.
Digital Business Analyst
2016 - 2018
FCB Chicago is Chicago's oldest advertising agency, leveraging transformative ideas and storytelling to drive change. Within 3 months, I established a quantitative framework to highlight and prioritize new business opportunities for clients across the Financial, CPG, and Life Science industries; contributing to new business wins. In collaboration with strategy, dev, and analytics teams, I helped deliver 4 digital projects; leading technical and business requirement gathering and documentation.
FCB Global provides software development, digital media, integrated marketing, advertising, and communication services.
Senior Research Associate
2016 - 2016
Research Associate
2015 - 2016
Forrester connects the dots between diverse and dynamic issues, to help Fortune 500 companies navigate pressing challenges and effectively drive digital transformation. As a RA, I managed the research cycle for 24 reports across Management Consulting, Digital Services, Big Data and Connected Technologies topics; and established a framework to track and analyze consultancy M&A activity, informing advisory calls and market trend reports.
Senior IT Consultant
2012 - 2015
As a Senior Consultant, I implemented mentorship and recognition programs to address lack of motivation in the workplace - improving IT troubleshooting skills and employee morale.
Research Consultant
2014 - 2014
Fletcher Spaght provides growth-oriented strategy consulting to emerging healthcare and technology companies. As a summer consultant, I fulfilled market and competitor analysis work for 3 clients concurrently; Developed market valuation and visualized strategic use cases for a telecommunications client; and led primary research (N>200) and survey recruitment to assess the market growth of video remote interpretation services in the US healthcare industry.
Fletcher Spaght, Inc. provides strategy and financial assistance to new ventures including start-ups.
Office Manager
2012 - 2012
Aquaback Technologies is solving the world's water crisis with an innovative distiller that uses vapor compression technology. As an Office Manager, I supported patent filing and lab testing, and optimized document management processes.
AquaBack Technologies develops self-cleaning, compact, and lightweight water purification devices and systems.
Raised $114,420,979.00 from The Global Emerging Markets Group.
Business Analyst Contractor
2011 - 2011
Analyzed master customer database to identify and resolve duplications; Processed customer orders in SAP to ensure efficient, effective sales management
President
2008 - 2011
Provided and managed quality aircraft detailing services for the interior and exterior of private airplanes