Laura Thompson
Product Marketing & Go-To-Market at X, the moonshot factory
San Francisco, California
Overview
Work Experience
Advisor, Product Marketing & Go-To-Market
2023 - Current
X, the moonshot factory invents and launches breakthrough technologies and radical solutions.
Founder, Execs on Deck
2022
Execs on Deck is a competitive global fellowship for top founders and tech executives across the globe. Our fellows include executives from big tech (Google, Facebook, Apple, Uber, and Tesla), leaders at world changing VC-backed startups, and successful serial entrepreneurs. "If you want to go fast, go alone. If you want to go far, go together" - African proverb Previously: Fellow, On Deck Founders (ODF1, 2019)
On Deck is a community platform designed to develop different ideas and build companies.
Raised $20,000,000.00 from Pioneer Fund.
Advisor, Interim COO
2018 - 2021
Wayfinder is an edtech startup born at Stanford's Design School on track to help 100k students in 15+ countries build lives of purpose, meaning + belonging.
Wayfinder is a leading provider of curriculum and products that help K-12 students develop belonging + purpose.
Raised $8,100,000.00 from Wisdom Ventures, The R-Group, Reach Capital, Kevin Efrusy, Oregon Venture Fund, Coughdrop Capital, Evolve Ventures, Not Boring, TBD Angels and Long Night Venture Partners.
Investor
2016 - 2017
Google Ventures is an investment arm of Alphabet that provides seed, venture, and growth-stage funding to technology companies.
Lead, Product Marketing & Go-To-Market
2013 - 2016
X (formerly Google X)'s mission is to invent and launch moonshot technologies that make the world a radically better place. www.x.company. I joined X in 2013 when the group was just a few years old, as one of its early non-engineering hires. At X, I partnered with best-in-class technical leaders to lead “all things non-technical” and launched world-changing products/companies including Wing (a delivery drone service, now a multi-billion dollar company) and a smart contact lens for diabetics (licensed to Novartis). I also worked with our Rapid Eval team to evaluate and kill many, many projects (an important part of innovation!). I curated the lessons we were learning about 10x, world-changing innovation in real-time and delivered more than 100+ speeches and workshops across the US, Europe, India, and Singapore to help executives and leaders think radically differently about how to launch new products, companies, and movements.
X, the moonshot factory invents and launches breakthrough technologies and radical solutions.
Product Marketing Manager
2011 - 2013
Led the global launch for Chromebooks offline retail, now replicated in thousands of stores around the world. Launched the largest Google UK marketing campaign to date to support the launch, an $11m cross-platform media strategy that delivered a 400%+ QoQ sales increase.
Associate Product Marketing Manager
2009 - 2011
Drove $45m in revenue over 12 months, managed the team’s $25m budget, and negotiated the channel’s largest partnership to date, helping 1.8 million small businesses grow their business online.
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Co-Founder
2007 - 2009
RUNA produces clean energy drinks made from a leaf, not a lab. It is brewed with fair-trade, organic certified guayusa leaves, a highly caffeinated Amazonian leaf. RUNA built the first commercial supply chain for guayusa and has improved livelihoods for thousands of indigenous Kichwa families in the Ecuadorian Amazon while generating millions of dollars of direct income. RUNA was acquired by All Market Inc, parent company of VitaCoco, in 2018.
RUNA produces energy drink products that distribute all-natural tea-like products with less sugar and a refreshing taste.
Raised $17,129,087.00 from Adam Rodriguez, Marlon Wayans, Leonardo DiCaprio, Steve Johnson, John Isner, MetaBrand Capital, Sidecar Angels and Sierra Ventures.
Summer Fellow
2008 - 2008
Executed a strategic project for a Boston non-profit under the guidance of New Sector Alliance, a non-profit consulting firm developed in partnership with Boston Consulting Group.
New Sector Alliance is a comapny providing services to build the capacity of a individual professional.
Education
BA
2005 - 2009