Laura Thompson
Product Marketing & Go-To-Market at X, the moonshot factory
Laura Thompson
Product Marketing & Go-To-Market at X, the moonshot factory
San Francisco, California
Overview
Work Experience
Advisor, Product Marketing & Go-To-Market
2023 - Current
Founder, Execs on Deck
2022
Execs on Deck is a competitive global fellowship for top founders and tech executives across the globe. Our fellows include executives from big tech (Google, Facebook, Apple, Uber, and Tesla), leaders at world changing VC-backed startups, and successful serial entrepreneurs. "If you want to go fast, go alone. If you want to go far, go together" - African proverb Previously: Fellow, On Deck Founders (ODF1, 2019)
Advisor, Interim COO
2018 - 2021
Wayfinder is an edtech startup born at Stanford's Design School on track to help 100k students in 15+ countries build lives of purpose, meaning + belonging.
Investor
2016 - 2017
Lead, Product Marketing & Go-To-Market
2013 - 2016
X (formerly Google X)'s mission is to invent and launch moonshot technologies that make the world a radically better place. www.x.company. I joined X in 2013 when the group was just a few years old, as one of its early non-engineering hires. At X, I partnered with best-in-class technical leaders to lead “all things non-technical” and launched world-changing products/companies including Wing (a delivery drone service, now a multi-billion dollar company) and a smart contact lens for diabetics (licensed to Novartis). I also worked with our Rapid Eval team to evaluate and kill many, many projects (an important part of innovation!). I curated the lessons we were learning about 10x, world-changing innovation in real-time and delivered more than 100+ speeches and workshops across the US, Europe, India, and Singapore to help executives and leaders think radically differently about how to launch new products, companies, and movements.
Product Marketing Manager
2011 - 2013
Led the global launch for Chromebooks offline retail, now replicated in thousands of stores around the world. Launched the largest Google UK marketing campaign to date to support the launch, an $11m cross-platform media strategy that delivered a 400%+ QoQ sales increase.
Associate Product Marketing Manager
2009 - 2011
Drove $45m in revenue over 12 months, managed the team’s $25m budget, and negotiated the channel’s largest partnership to date, helping 1.8 million small businesses grow their business online.
Co-Founder
2007 - 2009
RUNA produces clean energy drinks made from a leaf, not a lab. It is brewed with fair-trade, organic certified guayusa leaves, a highly caffeinated Amazonian leaf. RUNA built the first commercial supply chain for guayusa and has improved livelihoods for thousands of indigenous Kichwa families in the Ecuadorian Amazon while generating millions of dollars of direct income. RUNA was acquired by All Market Inc, parent company of VitaCoco, in 2018.
Summer Fellow
2008 - 2008
Executed a strategic project for a Boston non-profit under the guidance of New Sector Alliance, a non-profit consulting firm developed in partnership with Boston Consulting Group.
Education
BA
2005 - 2009