Lauren Bias

Founder and CEO

2011 - Current

Leads consultancy that creates and builds brand value for consumer-facing companies via marketing strategies that elevate, optimize and differentiate in the rapidly evolving digital landscape. Transforms and boosts brand equity – capturing audiences/loyalty through curating consumer connections, powerful storytelling, and disruptive technologies. Refined brand identity, messaging and marketing for relaunch of BuzzFeed's Black vertical, Cocoa Butter, driving sales by connecting video content to commerce. Successfully launched Heritage Link Brands wine portfolio in the US. Partnered with Secret Deodorant on Fresh Collection product launch for the #Stress Test digital campaign targeting women living demanding lifestyles and relying on protection. Led launch of J.P. Morgan Chase INK Business Preferred credit card campaign targeting small business owners, one of Chase’s most successful card launch campaigns. Created an innovative, compelling narrative that contributed to 10% card sales increase, 20% YoY new account growth, and 10.4M new accounts. Provides Executive Advisory to innovative tech platforms, helping founders achieve their strategic goals across all areas of their brand and business.  • Hyyer is a go-to staffing and recruitment agency that matches high-caliber freelance talent from Latin America with US-based startups for roles in development, customer service, design and sales.  • Sproxxy is a public relations software solution for the speaking circuit, offering enterprise software as a service (Saas) solutions used to book and manage corporate spokespeople.

Member of the Board of Advisors

2024

Virtualness is a mobile-first platform designed to help creators, sports and brands navigate the complex world of generative Al and blockchain. Centered on the ethos of "empathy at the core," Virtualness puts creators first and is building the playbook for easy design, efficient sharing and seamless digital commerce.

Final Round Juror

2024

Juror for the U.S. Digital Awards. Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights. The Digital Effies honor the most effective convergence of data, technology and all forms of creative that maximize end user engagement and conversion.

Advisor

2023

Overtime is a sports media company geared towards Generation Z sports fans. The company distributes original sports content on social media outlets, including Facebook, Snapchat, and YouTube and sells apparel with its logos and branding.

Jury President, DEI

2023

Jury Member

2022

Jury Member. Advises on which candidates will receive CWI's support.

Member of the Executive Advisory Board

2022

NASDAQ: OPRX Member, Executive Advisory Board. In our journey to create exceptional experiences for our customers, HCPs and patients, we rely on industry-leading people, technology and foresight, share knowledge and industry insights, fosters innovation, provides feedback and analysis to the CEO. https://www.optimizerx.com/about-oprx/executive-advisory-board

Investor

2022

Member of The Alumni Advisory Board

2022

Investor and Senior Advisor

2021

Athena Consumer Acquisition Corp. is a blank check company whose business purpose is to effect a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination. Lauren serves as an advisor and was an early stage investor in the sponsorship of the SPAC, taking the company public on the NYSE with the rest of the team. In July 2022, Athena Consumer Acquisition Corp. (NYSE: ACAQ) announced its combination with e.GO Mobile electric vehicles valued at $913 million.

Advisor

2021

Online community for women & non-binary people.