Laurent Malka
Founder of AnyTrack.io
Laurent Malka
Founder of AnyTrack.io
Newark, Delaware
Overview
Work Experience
Co-Founder
2019 - Current
Helping DTC Brands, Ad Agencies, and performance marketers get over the iOS 14 tracking and attribution nightmare, while respecting user privacy.
Investor
2013 - 2019
Investor
2013 - 2017
Early investor in Unomy
CEO - Founder
2014 - 2019
TrackingDesk is a data driven campaign management platform for media buyers and performance marketers. Integrated with dozens of ad networks, affiliate networks, it allows digital marketers of all kinds, to navigate with ease through the ever evolving digital marketing eco system. Packed with essential campaign management features, targeting and optimization capabilities, it is the command center on which marketers rely to run, track and optimize their ad campaigns.
Co-founder/Investor
2012 - 2017
The online B2B space is an ocean of resources and opportunity - we’ve made it our personal mission to sift through the clutter and provide you with the tools, information and know-how which enable smarter decision-making. We are determined to help you beat the odds and take your business to the next level.
CEO/Founder
2007 - 2014
Director/Founder
2002 - 2006
Director
2001 - 2006
VP Business Development
2001 - 2002
Consultant
1999 - 2000
Provided advice and executive assistance for start ups we invested in. Screening of potential investments
Education
Latest Articles
The Biggest Conversion Tracking Challenge is not what you think
Talks about Google Ads, Affiliate Marketing and Tracking Software
How to use April fool’s Prank to “measure” addiction to your product?
Talks about Marketing, Affiliate Marketing and April Fools
Le garagiste du coin, le robot thaïlandais et les entourloupes de la communication digitale.
Talks about Agence Communication, Agence Web and Affiliation
The adblock controversy which has become a small talk conversation in all sorts of professional…
Talks about Online Advertising, Adblock and War On Drugs