Lauryn Bryant

Product Marketing Lead

2023 - Current

Business Development Manager

2019

Thrilled to be a part of an organization that is helping build energizing work cultures through feedback and reflection. If you are an HR manager looking to build out your performance management process or someone searching for ways to incorporate feedback into your daily routine - drop me a line!

Founder

2020

Founded GroupTalk with the mission of eliminating the barriers to mental health support. GroupTalk is a platform for virtual group therapy, connecting individuals to small groups facing similar experiences and challenges to their own. For more information please visit our website || www.thegrouptalk.com Follow our social channels || Facebook: https://www.facebook.com/the.group.talk Instagram: https://www.instagram.com/group.talk/

Marketing Manager, CRM

2017 - 2019

Marketing Manager, Audience Development

2015 - 2017

• Designing and managing digital programs and campaigns that pair expert content creators with the world’s leading brands (ex: Proctor & Gamble and Johnson & Johnson) • Driving growth and engagement to the Crowdtap platform through analytically tested campaigns while optimizing for cost and efficiency • Informing key product decisions with use cases, market analysis, and experimentation • Assisting in the pre-sales process and negotiating program rates in order to maintain margins • Scaling the creator partnership network through proactive outreach and product marketing efforts • Reporting key acquisition and conversion metrics and data points daily, including user engagement data, site traffic, top referral sources, and others to optimize growth. • Understanding marketplace trends and competitive insights to inform go-to-market strategy and product adaptation Clients: Proctor & Gamble, Johnson & Johnson, Mars, Inc., KAO, Newell, Smucker, Prestige Brands, General Mills, L'Oréal, Pfizer -- Crowdtap, the People-Powered Marketing Platform, makes it easy for the world’s top brands to influence the conversation around their products by inspiring and managing consumer advocacy.

Assistant Account Executive

2015 - 2015

• Facilitated daily management of 5 client accounts and maintaining relationships to grow the business • Spearheaded influencer programs from the research and development phase through execution and analysis • Fostered key media connections in order to drive brand conversation • Assisted in and planned large scale activations to attract media attention and consumer interest (Including but not limited to: launching Royal Caribbean International's Quantum of the Seas in New York; resulting in over 450 media placements and 700 million impressions) • Tracked and provided metrics against programs to evaluate and quantify success • Prepared client facing presentations and reports to showcase public relations efforts Clients: Royal Caribbean International, Hilton Head Island, Sonesta Hotels, Singapore Airlines, and Ribera y Rueda Wines

Account Coordinator

2014 - 2014

Clients: Royal Caribbean International, Hilton Head Island, Sonesta Hotels, Singapore Airlines, and Ribera y Rueda Wines

Supervisor

2012 - 2014

• Successfully raised over $15,000.00 in funding for various school programs • Corresponded with alumni, via telephone services, in order to foster an ongoing relationship with the school • Brainstormed different methods of fundraising with the Giving Foundation team • Managed a team of callers, which included setting goals and giving incentive to encourage team members to improve their performance

Research Coordinator

2011 - 2014

• Designed several studies relevant to areas of Social Psychology and facilitated the following experiments • Analyzed the resulting data while exploring its relevancy to the greater population and to further areas of Social Psychology • Collected and presented the data in weekly group meetings • Managed a group of student researchers, training them in the procedure and facilitation of experimentation.

Public Relations Intern

2013 - 2013

• Worked for a boutique PR agency helping to manage 9 of their clients • Planned a week-long, large budget, event showcasing Samsung appliances in New York City. The execution of this event involved targeting specified media outlets and creating a variety of experiences for the journalists to interact with the wide range of appliances. Was then in charge of monitoring media uptake as well as social media activity, following the event. • Prepared daily monitor reports and weekly updates to send to clients • Facilitated media relations between clients and top tier media outlets • Collaborated on pitches and created innovative approaches to reaching target media

Member Support Specialist

2012 - 2013

• Corresponded with customers of a 2m+ member, $65Mflash sale site • Resolved and managed customer issues, complaints and suggestions via Zendesk • Constructed creative approaches to reoccurring customer problems • Recommended merchandise to existing customers, in order to increase their loyalty to the site

HR Intern

2011 - 2011

• Facilitated game development and created various social media campaigns for market leading mobile games • Oversaw the remodel of an office for 150 employees; including a company move into interim space • Planned and scheduled events, travel, and weekly group meetings