Lawrence Braitman
Investor at Braitman & Co.
San Francisco Bay Area
Overview
Work Experience
Angel Investor; Advisor
2003 - Current
Seed / early-stage investor and advisor to a portfolio of leading digital media businesses that includes: Udemy, Curejoy, Homelight, WAVE.TV, Swell, etc.
visiting advisor
2015 - 2015
Chairman & Co-founder
2005 - 2008
Founding CEO, lead the company through two financing rounds raising $28 million, co-created "white label" vertical advertising model, participated in launching first 100 networks including Forbes.com, Martha Stewart, ABC / Disney, The Guardian (UK), IDG Tech, and NBC. Acquired by Cox Enterprises (cable, newspapers, etc.) in May, 2008, for $300 million.
Adify is an advertising infrastructure company enabling entrepreneurs and media companies to build vertical advertising networks.
Raised $27,000,000.00 from General Electric, U.S. Venture Partners, Warner Media and Peacock Equity.
Founding Investor
2005 - 2008
Flixster is a movie social networking site for discovering and learning about movies, and meeting others with similar tastes in movies.
Raised $7,175,000.00 from Lightspeed Venture Partners and Pinnacle Ventures.
Co-founder; EVP Business Development
1996 - 2000
Key roles in: * developing unique business model (first auction-based pricing model for online display advertising; first direct response advertising network) * product marketing * business development * financing ($30+ million in angel, venture, and strategic investment) * evangelical sales May, 1999 IPO; acquired January, 2000 for over $2 billion.
Partner, Tax Department
1987 - 1994
Transactional law practice focused on financing, M&A; clients include health care, cable, information services, publishing, manufacturing and real estate.
Saul Ewing LLP offers legal advisory services.
Education
JD, cum laude
1980 - 1983
BA
1976 - 1980