Lawrence Cotter
Founder of Vi
Lawrence Cotter
Founder of Vi
Austin, Texas
Overview
Work Experience
Co-Founder Vi, President Vi Transform
2021 - Current
As Co-Founder of Vi and President of Vi Transform, I'm helping people around the world live healthy & active, through the power of AI, Data and Gamification; helping health and wellness companies maximize member acquisition, engagement, retention and health outcomes and helping our team grow personally and professionally.
Investor
2016
Capital Factory is the entrepreneurial center of gravity in Austin, Texas. Located in the middle of downtown, Capital Factory has 50,000 square feet full of startups, entrepreneurs, and investors. The mega tech hub includes coworking space, an accelerator program, a venture fund, and 60+ events/month geared toward tech enthusiasts.
Founder, Principal
2017
Empower entrepreneurs in east Africa by providing them the education, mentorship, and capital they need to create truly transformational businesses. 1963 incubated several programs including Global Nutritional Meals to create sustainable communities now helping over 50,000 people annually and AgStars to help dozens of farmers grow high yielding crops and more.
Founder, Chief Executive Officer
2016 - 2021
Based in Austin, Texas, Muuv Labs helped health and wellness companies engage and retain their members. Muuv Labs was acquired by Vi Labs in October 2021. As CEO and Co-Founder, Larry was responsible for Strategy, Fundraising, Product, Technology and Marketing for Muuv Labs, which helped health and wellness companies provide personalized fitness at scale.
Co-Founder, CEO
2012 - 2015
As CEO and Co-Founder, Larry was responsible for Strategy, Fundraising, Product, Technology and Marketing for High School Cube, a video platform which makes it ridiculously simple to stream your events live to the cloud, share them instantly and save them forever. The Tribune Company acquired High School Cube in 2015.
Executive Vice President, Apartments.com, General Manager Apartment Home Living and Auto.com.
2009 - 2012
As Executive Vice President Apartments.com and General Manager of Apartment Home Living and Auto.com, Larry was responsible for business strategy, marketing strategy and business development for Apartments.com and all business operations of Apartment Home Living and Auto.com, collectively reaching more than 120 million people each year. Classified Ventures acquired Apartment Home Living in February 2009 to establish a multi-brand Network and integrate its architecture and software across the network.
Founder, Chief Executive Officer
2006 - 2009
Mr. Cotter was the Founder, CEO and President for ApartmentHomeLiving.com, an online social media apartment website. At AHL, Mr. Cotter built a high-margin and very profitable national online brand focused on the Apartment Lifestyle, local content, long tail search and social media; steered overall company direction; led team of 60 employees including the direct management of sales, marketing and business development; sourced, identified, and negotiated sale to Classified Ventures providing investors a 600% return on invested capital. Classified Ventures acquired Apartment Home Living to establish a multi-brand Apartments Network and integrate its architecture and software across the network.
Founder, Chief Executive Officer
1997 - 2004
Mr. Cotter was the Founder, CEO and President of Sandbox, an online Fantasy Sports provider. At Sandbox, Mr. Cotter sourced, negotiated and raised more than $25 million in venture capital from Paul Allen’s Vulcan Ventures, Time Warner, Next Generation Fund and others; steered overall company direction; led team of 110 employees including the direct management of sales, marketing and business development, which resulted in more than 8 million members and $20 million in annual revenue; and sourced, identified and negotiated sale to All Star Stats and NBC Universal.
Innovator
2000 - 2001
Pioneered the concept and provided the architectural schematic for a digital alert system to help recover lost and missing children for the National Center for Missing and Exploited Children.
Director of Business Development and Franchising
1995 - 1997
Mr. Cotter was the Director of Business Development and Franchising at Moovies, Inc. where he performed financial analysis and modeling, supporting the company’s overall strategy, resulting in a $3.0 million venture financing and a $36 million initial public offering; identified, negotiated and closed 18 acquisitions representing over 180 video store locations, 1.4 million members and $60 million in annual revenue; acquired and managed 53 franchise locations representing over 400,000 members and $10 million in annual revenue; and identified and facilitated negotiations with Video Update resulting in the sale of the company.
Education
BBA
1988 - 1992