Leandro Bornacki de Mattos
Founder of Growthink
Leandro Bornacki de Mattos
Founder of Growthink
São Paulo, São Paulo
Overview
Work Experience
Co-Founder
2023 - Current
We are a dedicated team with a mission to assist startups and companies in achieving rapid and sustainable growth. With a solid background in proven marketing and sales strategies, we are committed to helping our clients achieve tangible results by providing customized solutions that ensure steady and continuous growth.
Limited Partner
2022
Limited Partner at SaaSHolic, a venture capital firm specilized in investing in early-stage LatAm companies.
Sales Sr. Director
2023 - 2023
I head our revenue acquisition machine, including new and expansion bookings.
Account Development, Customer Success & Customer Experience Sr. Director
2022 - 2023
My role involves creating a cohesive experience for our customers and fulfilling our mission to help them to do better marketing. I head the customer-facing teams in charge of driving revenue and growth by focusing on the customers' success in adopting our offerings: SaaS-product, services, and the content marketing marketplace. I lead global multi-cultural Account Development, Customer Success, Customer Experience, and Onboarding teams.
Account Development & Customer Experience Sr. Director
2021 - 2022
I restructured the Customer Experience team and split it into three core teams: Strategy, Data & Customer Intelligence, and Governance. Among other tasks, CX sets the framework for working with our customers and driving them to success, including customer journey and ideal customer profile (ICP) definition, health metrics reporting, and coordinating interaction patterns with our customers.
Account Development Sr. Director
2020 - 2021
I took over the responsibility of creating the department in charge of driving expansion into our customer install base and then rolling it out globally. That department includes two main teams: Account Management and Customer Development. The latter is similar to Business Development Representatives' role in working within the existing business. The Account Development area amplifies new revenue from current customers by optimizing the execution of renewal, cross-sell, and up-sell activities. Furthermore, it is responsible for top-level executive relationships in the top accounts.
Revenue Director, Enterprise Business Unit
2019 - 2020
I joined Rock Content to lead the Sales, Customer Success, and Account Management teams focused on the Enterprise customers segment.
Chief Customer Officer - CCO
2009 - 2019
Directed operations for MSL Andreoli's office, overseeing client portfolios spanning diverse sectors, including associations, health, tech, biotech, tourism, agro, energy, and consumer brands. Led a 360-degree approach to build communication strategies encompassing digital marketing and social media, press relations, government affairs, opinion makers and digital influencers, ESG & and community engagement, crisis management, media training, and content marketing. Held leadership of the Food&Beverage, and Agriculture sectors for Latin America. Sample of clients portfolio I could serve over a decade: associations (Brazilian Association of Beverages-ARABE, Union of Tobacco Industry-SindiTabaco, Brazilian Association of Dairy Products-Viva Lácteos, National Association of Tire Industry-ANIP), health (BP - A Beneficência Portuguesa de São Paulo, Sanofi Pasteur, Mayo Clinic, Salud en Corto Initiative), tech (Instagram, PayPal), biotech (SuperBAC), tourism (Starwood Hotel&Resorts, Mexico destination), agro (Initiative 2,4D), energy sector(Comerc, Pacific Hydro), Fundação Dom Cabral - FDC (Business School) and as consumer brands (Coca-Cola, P&G, Grupo Danone, Grupo Bimbo, RB, Rolex). Over a decade, I became a leader and trusted advisor for executives and C-Levels. - Chief Client Officer (CCO): October 2017 - June 2019 - Director: October 2012 - September 2017 - Manager: August 2010 - September 2012 - Account Manager: January 2009 - July 2010
Communication Assistant
2007 - 2008
Assistant for the Corporate Relations department including press relations, corporate affairs, events, and internal communication.
Coordinator
2007 - 2007
Responsible for developing and coordinating a social program at Vale do Jequitinhonha (an underdeveloped area in the Northeast of Minas Gerais state) involving community and government affairs. To succeed with the project, I managed the strategy plan to engage with the population, including social media, media, and opinion makers.
Sales Coordinator
2002 - 2006
Responsible for B2B sales and marketing.
Education
Graduação
2003 - 2008
Liderança e Gestão de Pessoas
2018 - 2018
Técnico
1999 - 2002
Bachelor's degree
2003 - 2008