LJ

Li Jin

General Partner at Variant

United States

Overview 

Li Jin is a startup investor and advisor with a background in leading venture capital firms like Andreessen Horowitz and currently serving as the Co-founder & General Partner at Variant. With experience in various sectors such as Web3/Blockchain, Creator/Passion Economy, and Consumer Internet, she has a strong educational foundation from Harvard University and The Wharton School. Highlights of Li Jin's career include founding Atelier Ventures, serving as a Partner at Andreessen Horowitz, and holding positions at innovative companies like Substack and Imgur. She specializes in investing in Series A, Seed, and Pre-seed stages, focusing on areas like the Future of Work and the San Francisco Bay Area.

Work Experience 

  • Co-founder & General Partner

    2021 - Current

Variant is an early-stage venture firm investing in crypto networks & platforms building The Ownership Economy.

  • Founder & General Partner

    2020

    Investing in the future of work. Investments include Patreon, Substack, Descript, Luma, Maven, and more. atelierventures.co

Atelier Ventures is an early-stage venture firm investing in the Passion Economy.

  • Board Observer

    2019 - 2020

Substack is a subscription-based newsletter publishing platform for independent writers.

Raised $100,229,219.00 from Omeed Malik, Naval Ravikant, Mark Pincus, Nate Silver and Haroon Mokhtarzada.

  • Partner

    2016 - 2020

    Investments I worked on: Substack, Rappi, LimeBike, Overtime, Shift.org, Meitre, Belong Home, Sandbox VR, Pietra, Hipcamp, Virtual Kitchen Co, Snackpass, Lunchclub, Knowable, Merit (Sigma), Run the World Board Observer: Sandbox VR, Virtual Kitchen Co, Substack, Imgur, Onshape, Honor, Dialpad, OpenGov

Andreessen Horowitz is a stage-agnostic venture capital firm with assets under management across multiple funds.

  • Board Observer

    2016 - 2019

Imgur is an internet company that specializes in providing online entertainment for its users.

Raised $60,000,000.00 from Coil.

  • Product Manager

    2013 - 2016

    Shopkick is the 4th most widely used shopping app overall (behind Amazon, eBay and Groupon) and the most widely used shopping app at physical retailers. --- I worked on monetization, core product, and user growth: - Viral acquisition features, invite testing framework, new user experience/onboarding, re-engagement features, push notification strategy - Built performance advertising products for CPG & retailer customers, including Unilever, Frito-Lays, Constellation Brands - Launched features to close the loop between in-app advertising and offline sales - Managed Visa and MasterCard card-linked offers program with nationwide retailers - Managed 7-figure yearly user acquisition budget

Shopkick, a Trax company, is the leading shopping rewards app, bringing moments of joy to everyday shopping – both on- and off-line.

Raised $26,700,000.00 from Employee Stock Option Fund.

  • Corporate Strategy Associate

    2012 - 2013

    Advised Capital One executives on projects driving strategic and operational improvements across company, spanning Card, Small Business, and Digital.

Capital One is a diversified banking company that offers early and later stage venture, and debt financing investments.

Raised $954,000,000.00 from Berkshire Hathaway.

  • College Marketing

    2012 - 2012

    Ran the campus ambassador program and helped with launch of direct sales program.

Rent the Runway is an online e-commerce website that allows women to rent designer apparel and accessories.

Raised $626,149,985.00 from Ares Management.

  • M&A

    2011 - 2011

    Focus on media and additional work in chemicals and natural resources.

Provides its services to pension and profit sharing plans; pooled investment vehicles; institutional investors.

  • Reporter

    2009 - 2009

    Major regional newspaper with print circulation of 300,000+. Wrote 10+ front-page articles and was selected to be on a small team of reporters covering the Pittsburgh G20 Summit in September 2009.

Post-Gazette is an American newspaper that offers the latest local, international, and sports news.

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