Li Jin

Co-founder & General Partner

2021 - Current

Founder & General Partner

2020

Investing in the future of work. Investments include Patreon, Substack, Descript, Luma, Maven, and more. atelierventures.co

Board Observer

2019 - 2020

Partner

2016 - 2020

Investments I worked on: Substack, Rappi, LimeBike, Overtime, Shift.org, Meitre, Belong Home, Sandbox VR, Pietra, Hipcamp, Virtual Kitchen Co, Snackpass, Lunchclub, Knowable, Merit (Sigma), Run the World Board Observer: Sandbox VR, Virtual Kitchen Co, Substack, Imgur, Onshape, Honor, Dialpad, OpenGov

Board Observer

2016 - 2019

Product Manager

2013 - 2016

Shopkick is the 4th most widely used shopping app overall (behind Amazon, eBay and Groupon) and the most widely used shopping app at physical retailers. --- I worked on monetization, core product, and user growth: - Viral acquisition features, invite testing framework, new user experience/onboarding, re-engagement features, push notification strategy - Built performance advertising products for CPG & retailer customers, including Unilever, Frito-Lays, Constellation Brands - Launched features to close the loop between in-app advertising and offline sales - Managed Visa and MasterCard card-linked offers program with nationwide retailers - Managed 7-figure yearly user acquisition budget

Corporate Strategy Associate

2012 - 2013

Advised Capital One executives on projects driving strategic and operational improvements across company, spanning Card, Small Business, and Digital.

College Marketing

2012 - 2012

Ran the campus ambassador program and helped with launch of direct sales program.

M&A

2011 - 2011

Focus on media and additional work in chemicals and natural resources.

Reporter

2009 - 2009

Major regional newspaper with print circulation of 300,000+. Wrote 10+ front-page articles and was selected to be on a small team of reporters covering the Pittsburgh G20 Summit in September 2009.