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Our Investment Team Is 50% Female: Why Wouldn’t It Be?
Talks about Venture Capital, Startup and Diversity
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Lia Cromwell
Partner at UpWest
Tel Aviv-Yafo, Tel Aviv District
Overview
Lia Cromwell is a Partner at UpWest, with a strong background in venture capital and start-ups. She has successfully invested in companies like Balance, CyCognito, and Zone7, focusing on sectors such as FinTech, SaaS, and AI.
Cromwell's career highlights include serving as the First Investor & Board Observer at ecton.io and making strategic investments in various pre-seed stage companies like Aspecto and BeeHero.
Work Experience
Partner
2024 - Current
UpWest is a Palo Alto and Tel Aviv-based seed fund investing in Israeli founders innovating at the US/Israel tech junction. We have invested in 100+ companies that have raised well over $3B in follow-on funding, and are proud to have the largest portfolio of Israeli startups headquartered in the US.
Principal
2019 - 2024
Associate
2017 - 2019
UpWest is a seed fund investing in Israel’s most promising entrepreneurs targeting the US market.
First Investor & Board Observer
2023
Board Observer
2022
Investor
2020
Investor
2018
Continuous Care Management
Raised $18,000,000.00 from UpWest, Geoff Calkins, GSR Ventures, Samsung NEXT and Chris Mansi.
Investor
2017
CyCognito is a leading exposure management platform that is fully-automated & highly scalable, driven to create positive business impact
Raised $153,000,000.00 from Thomvest Ventures, Harpoon, The Westly Group, Heritage Group, Dan Scheinman, Geodesic Capital, Accel, UpWest, Sorenson Ventures and Lightspeed Venture Partners.
Investor
2018 - 2024
Acquired by Svexa
Zone7 is an AI platform to optimize human performance by protecting health, potential, and durability of athletes & elite workforce.
Raised $10,500,000.00 from PLG Ventures, John Colquhoun, Resolute Ventures, J Ventures, UpWest, ValueStream Ventures, Kristaps Porzingis, Alumni Ventures, Joyance Partners and Blumberg Capital.
Nevo Fellow (Class 1)
2020 - 2021
Analyst - TMT Group
2016 - 2017
CreditSights is a financial services company offering financial research, credit analysis, and credit risk services.
Business Development
2015 - 2015
FiscalNote uses artificial intelligence and big data to deliver predictive analytics on government information to determine its impact.
Raised $637,332,510.00 from Bossa Invest.
Education
Investments
Latest Articles
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UpWest Office Hours: Your US Go-To-Market Can’t Wait For a Vaccine
Talks about Startup, Silicon Valley and Israel
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Location, Location, Location: Three Considerations for Startups Establishing their US Headquarters
Talks about Startup, Technology and Venture Capital
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The Most Important Lessons Learned in My First Year at UpWest
Talks about Startup, VC and Venture Capital