Libby Rice

Chief Commercial Officer

2023 - Current

Oversee revenue, distribution and sales for Under Canvas, the leader in outdoor hospitality.

Strategic Advisor

2023

Senior Vice President & Advisor - Special Projects

2021 - 2023

• Negotiated the acquisition of Ensemble Travel consortium. Completed detailed financial due diligence and assisted with the organizational transition.

Strategic Advisor and Board Member

2020 - 2023

Co-President / President

2011 - 2019

Ensemble Travel was a member-owned, leisure-based travel agency consortium with 700+ locations in the US and Canada offering supplier management, marketing, technology, and training solutions to member agencies. Annual sales volume in excess of $2B. • Accomplished objectives in driving top-level vision, direction, and growth while executing product enhancements and delivering best-in-class services for the organization with 80 employees. Scope included oversight of marketing, technology, product development, revenue management, supplier relations, and finance. Reported to a North American Board of Directors. • Chaired process for developing two 3-year strategic plans to create full alignment between management team and Board of Directors. Established annual tactical goals and initiatives for each strategic pillar to drive further alignment • Grew Ensemble Travel Group's brand equity through the development of key executive level supplier relationships resulting in eight travel supplier "Partner of the Year" awards in 2018. • Improved vendor selection process by basing it on user requirements and future technology trends, conducting detailed RFP process and contract negotiation for selecting vendors. • Increased supplier contract target achievement by implementing a revenue management approach to managing supplier contracts and oversaw creation of a data warehouse for detailed reporting.

Vice President Marketing

2008 - 2011

Responsible for creating brand awareness and driving traffic to a start-up luxury travel media site that integrated video into the travel purchase cycle. Increased brand awareness and drove traffic by developing and implementing a robust SEM strategy

Consultant - Loyalty Marketing

2008 - 2008

Loyalty Marketing

2006 - 2008

•Boutique all business class airline flying between New York and London. Responsible for creating & implementing loyalty program and CRM strategy.

VP, CRM Planning & Development

2002 - 2005

•Managed industry-leading Customer Relationship Marketing program and associated technology designed to stimulate incremental property revenue, customize the guest experience and drive brand loyalty.

Director, Revenue Mangement Systems

2002 - 2005

•Responsible for corporate level revenue management strategy and technology for the Starwood North American properties.

Sr. Director - Business Development

2001 - 2001

•Responsible for promoting GetThere’s online booking engine